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PROCUREMENT OPPORTUNITY

Provision of Student Recruitment Intelligence and Advertising Services

UNIVERSITY OF SUSSEX(THE) · compiled

Tender information last checkedLast checked 29 Sept 2026, 21:55.

Opportunity overview

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

UCAS MEDIA LIMITED

Matched by number
Contract value
£3.8m
Awarded
Not supplied
Contract signed
19 Feb 2025
Award ID
005915-2025-1
Status
active
Identifier
GB-COH 02737300
Location
Cheltenham, UK, United Kingdom

Classification

  • CPV72300000 — Data services
  • CPV79341400 — Advertising campaign services

Lots

  • The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-04e431
Status
complete
Procurement Method
limited
Main Procurement Category
services
Procurement Method Details
Negotiated without publication of a contract notice
Why this procedure was chosen
The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

Covered By

GPA

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Id
72300000
Scheme
CPV
Description
Data services

Procedure reasons

Entry 1
Id
D_TECHNICAL
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Description
The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons

Lots and requirements

Entry 1
Id
1
Has Options
No
Description
The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKJ2

Additional Classifications

Entry 1
Id
79341400
Scheme
CPV
Description
Advertising campaign services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-124937
Name
UNIVERSITY OF SUSSEX(THE)

Roles

buyer

Address

Region
UKJ21
Locality
BRIGHTON
Postal Code
BN19RH
Country Name
United Kingdom
Street Address
Sussex House

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Legal Name
UNIVERSITY OF SUSSEX(THE)
No Identifier Rationale
notOnAnyRegister

Contact

Name
Michael Prior
Organisation 2
Id
GB-COH-02737300
Name
UCAS MEDIA LIMITED

Roles

supplier

Address

Region
UK
Locality
Cheltenham
Country Name
United Kingdom

Details

Scale
large

Identifier

Id
02737300
Scheme
GB-COH
Legal Name
UCAS MEDIA LIMITED
Organisation 3
Id
GB-FTS-75584
Name
University of Sussex

Roles

reviewBody

Address

Locality
Brighton
Postal Code
BN1 9RH
Country Name
United Kingdom

Identifier

Legal Name
University of Sussex

Contact

Award information

Award 1
Id
005915-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-COH-02737300
Name
UCAS MEDIA LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
005915-2025-1
Status
active
Award ID
005915-2025-1
Date Signed
19 Feb 2025, 00:00

Value

Amount
3,750,000
Currency
GBP

Recorded locations

  • Buyer location · BRIGHTON · UKJ21 · BN19RH · United Kingdom
  • Delivery location · UKJ2

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04e431-2025-02-19T15:31:12Zcompiled ·