Home / Opportunities / Opportunity
PROCUREMENT OPPORTUNITY

Development Partner for Shrub Hill Quarter, Worcester

Worcestershire County Council · compiled

Tender information last checkedLast checked 29 Sept 2026, 21:48.

Opportunity overview

Worcestershire County Council (''WCC'') is seeking to procure a Development Partner for part of the Shrub Hill Quarter, an area which extends from Shrub Hill Station to the city centre. The proposed development of Shrub Hill Quarter (of which this opportunity comprises part) has the potential to become one of the largest regeneration initiatives in the region, offering a unique opportunity to transform a significant part of Worcester, close to the city centre, and create an exemplary mixed-use neighbourhood. There is potential that the rail station at Shrub Hill will benefit from future signalling upgrades, which will significantly improve the city's connectivity and accessibility. Over the past few years, WCC has begun to unlock long-term opportunities by developing a concept masterplan, the Shrub Hill Spatial Blueprint, and securing funding to aid with the demolition and redevelopment of key components of Phase 1. A range of technical due diligence has already been undertaken across the land assets that WCC own, which comprise the whole of Phase 1. A Shrub Hill Supplementary Planning Document (SPD) is also due to be adopted shortly. This work has been undertaken with the support of key public sector partners, including Worcester City Council and London and Continental Railways (LCR). WCC are looking forward to working with the selected partner to secure the successful delivery of the vision as follows: "With transformed national connectivity and inspiring heritage, Shrub Hill will become a vibrant new community and destination for Worcester. It will be a home for enterprise, ideas, and experiences; a place which is recognised for sustainable and innovative forms of living, working and relaxing, and which is driven by local energy & participation. Supporting City and County investment and growth aspirations, it will become established as an exemplar for successful and inspiring urban renewal and investment". The vision and overarching ambitions for the Shrub Hill Quarter are described in more detail within the Shrub Hill Quarter Vision document which was jointly created by Worcestershire County Council and Worcester City Council and endorsed by the Worcestershire Local Enterprise Partnership. Preliminary studies suggest that in the next 20 years the area could provide: - Up to 5,000 jobs - 500 + homes - A new gateway to Worcester City Centre - 2 hectares of new public space. The Quarter will be an extension of the city centre and provide excellent local, regional and national connections. The employment element will co-exist with new homes, concentrating around a re-energised canal and high quality public realm. The Quarter will develop along a main green spine which will connect Shrub Hill Station to the city and this will be supported by a series of new pedestrian and cycle links through the area. The layout of the Quarter will be generated from movement routes and view corridors with a particular focus on using the area's heritage (canal and built form) to establish character and reinforce wayfinding. Illustrative masterplan example for entire vision area: Residential approx. 37,000 sq m (398,265 sq ft) Commercial approx. 87,500 sq m (941,842 sq ft) Residential parking approx. 140 Commercial parking approx. 380 Following Cabinet approval in March 2024, supported by Soft Market Testing in August 2023 and August 2024, WCC now intends to formally procure a development partner to take forward the development of WCC's land in the Shrub Hill Quarter. A Descriptive Document is made available that sets out the principal objectives and the requirements of the Competitive Dialogue procurement process, alongside a summary of the key components of the opportunity. NB The estimated total value included in II.1.5 is further clarified as being the Phase 1 Indicative GDV which is estimated at £80m - £90m.

Classification

  • CPV45111291 — Site-development work

Lots

  • The Shrub Hill Quarter Vision area within WCC's ownership is the extent of the contracted area within which WCC would like to engage with the Development Partner. Noting however that WCC also wishes to work with the Development partner to unlock delivery of the wider vision area. Phase 1 comprises of all the land owned by WCC and will be the principal focus for the Development Partner in the early stages. This includes Lower Yard and Upper Yard. Alongside the delivery of Phase 1, WCC wish to work collaboratively with the Development Partner, and other public sector partners where appropriate, to unlock and deliver critical assets which are collectively considered essential to bring forward as subsequent phases of the wider vision. Within the vision area, there will also be a need to consider the public realm, pedestrian and cyclists routes, maximising canal accessibility and car parking to provide the underlying infrastructure and connectivity to support regeneration and its linkages with the city centre. WCC's commitment to the Shrub Hill Quarter regeneration is driven by the following objectives: - For WCC's assets to unlock the delivery of the vision for Phase 1 of the Shrub Hill Quarter, which maximises on the potential for growth and enhanced connectivity in the future. - To benefit from long term, sustainable investment return opportunities in and around the Shrub Hill Station area, maximising on opportunities for value capture from the Project which can be reinvested. - To deliver on the placemaking, economic and regeneration ambitions and outputs of the Shrub Hill Quarter as set out in the SPD and Shrub Hill Quarter Vision document. - To ensure best value and achievement of value for money outcomes for WCC in relation to their landholdings. In terms of Partnering structure, WCC are seeking to appoint a Master Developer to work collaboratively with them to unlock the delivery of the Shrub Hill Quarter vision. Pursuant to a Development Agreement for Lease and Development Leases, the parties will have defined roles and responsibilities to unlock a phased delivery and drawdown of the site with a share on the commercial return, after costs, either as land receipt and/or surplus profit. The partnering arrangement will be via a Development Agreement for Lease allowing for the draw down of development leases. The contractual arrangements will approach the opportunity in three stages: Part 1 - The first part will deal with the requirements to drawdown the land/assets within Phase 1 that can deliver an early phase of development within the specified requirements set out in funding parameters already secured. Part 2 - The second part will deal with further developing the Vision for the whole of Phase 1, to include master planning, a planning application process for Phase 1 and, subject to achieving an acceptable planning permission, the subsequent phased delivery of development. Part 3 - The third part will be to work collaboratively with WCC (and other partners where appropriate) to unlock wider assets and infrastructure that could support the delivery of the wider Vision. Additional information: NB The estimated total value included in II.2.6 is further clarified as being the Phase 1 Indicative GDV which is estimated at £80m - £90m.£80m

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-04dd92
Status
active
Has Recurrence
No
Procurement Method
selective
Main Procurement Category
works
Procurement Method Details
Competitive dialogue

Covered By

GPA

Legal basis

Id
32014L0024
Scheme
CELEX

Second Stage

Invitation Date
14 Apr 2025, 00:00

Tender Period

Ends
13 Mar 2025, 12:00

Contract terms

Performance Terms
In the procurement documents

Classification

Id
45111291
Scheme
CPV
Description
Site-development work

Submission terms

Languages

en

Submission Method

electronicSubmission

Selection criteria

Criteria

Criterion 1
Type
suitability
Description
In the procurement documents

Applies To

supplier

Lots and requirements

Entry 1
Id
1
Status
active
Has Options
No
Has Renewal
No
Description
The Shrub Hill Quarter Vision area within WCC's ownership is the extent of the contracted area within which WCC would like to engage with the Development Partner. Noting however that WCC also wishes to work with the Development partner to unlock delivery of the wider vision area. Phase 1 comprises of all the land owned by WCC and will be the principal focus for the Development Partner in the early stages. This includes Lower Yard and Upper Yard. Alongside the delivery of Phase 1, WCC wish to work collaboratively with the Development Partner, and other public sector partners where appropriate, to unlock and deliver critical assets which are collectively considered essential to bring forward as subsequent phases of the wider vision. Within the vision area, there will also be a need to consider the public realm, pedestrian and cyclists routes, maximising canal accessibility and car parking to provide the underlying infrastructure and connectivity to support regeneration and its linkages with the city centre. WCC's commitment to the Shrub Hill Quarter regeneration is driven by the following objectives: - For WCC's assets to unlock the delivery of the vision for Phase 1 of the Shrub Hill Quarter, which maximises on the potential for growth and enhanced connectivity in the future. - To benefit from long term, sustainable investment return opportunities in and around the Shrub Hill Station area, maximising on opportunities for value capture from the Project which can be reinvested. - To deliver on the placemaking, economic and regeneration ambitions and outputs of the Shrub Hill Quarter as set out in the SPD and Shrub Hill Quarter Vision document. - To ensure best value and achievement of value for money outcomes for WCC in relation to their landholdings. In terms of Partnering structure, WCC are seeking to appoint a Master Developer to work collaboratively with them to unlock the delivery of the Shrub Hill Quarter vision. Pursuant to a Development Agreement for Lease and Development Leases, the parties will have defined roles and responsibilities to unlock a phased delivery and drawdown of the site with a share on the commercial return, after costs, either as land receipt and/or surplus profit. The partnering arrangement will be via a Development Agreement for Lease allowing for the draw down of development leases. The contractual arrangements will approach the opportunity in three stages: Part 1 - The first part will deal with the requirements to drawdown the land/assets within Phase 1 that can deliver an early phase of development within the specified requirements set out in funding parameters already secured. Part 2 - The second part will deal with further developing the Vision for the whole of Phase 1, to include master planning, a planning application process for Phase 1 and, subject to achieving an acceptable planning permission, the subsequent phased delivery of development. Part 3 - The third part will be to work collaboratively with WCC (and other partners where appropriate) to unlock wider assets and infrastructure that could support the delivery of the wider Vision. Additional information: NB The estimated total value included in II.2.6 is further clarified as being the Phase 1 Indicative GDV which is estimated at £80m - £90m.

Value

Amount
80,000,000
Currency
GBP

Second Stage

Maximum Candidates
4
Minimum Candidates
4

Award criteria

Criteria

Criterion 1
Name
Quality / Weighting
Type
quality
Description
65
Criterion 2
Name
Cost / Weighting
Type
cost
Description
35

Contract period

Duration In Days
1,800

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKG12

Published documents

Entry 1
Id
economic2
Document Type
economicSelectionCriteria
Entry 2
Id
technical2
Document Type
technicalSelectionCriteria

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-137527
Name
Worcestershire County Council

Roles

buyer

Address

Region
UKG12
Locality
WORCESTER
Postal Code
WR5 2NP
Country Name
United Kingdom
Street Address
County Hall

Details

Classifications

Entry 1
Id
REGIONAL_AUTHORITY
Scheme
TED_CA_TYPE
Description
Regional or local authority
Entry 2
Id
01
Scheme
COFOG
Description
General public services

Identifier

Legal Name
Worcestershire County Council
No Identifier Rationale
notOnAnyRegister

Contact

Name
Claire Wooding
Organisation 2
Id
GB-FTS-137528
Name
The Royal Courts of Justice

Roles

reviewBody

Address

Locality
London
Postal Code
WC21 2LL
Country Name
United Kingdom
Street Address
The Strand

Identifier

Legal Name
The Royal Courts of Justice

Recorded locations

  • Buyer location · WORCESTER · UKG12 · WR5 2NP · United Kingdom
  • Delivery location · UKG12

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04dd92-2025-02-11T11:08:10Zcompiled ·