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PROCUREMENT OPPORTUNITY

QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)

Queen's University Belfast · compiled

Tender information last checkedLast checked 29 Sept 2026, 21:27.

Opportunity overview

The University has a requirement for a marketing partner to support the Global Marketing and Reputation teams achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 – Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).Lot 2 – Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Akerolabs Ltd

Match pending…
Contract value
£3.5m
Awarded
Not supplied
Contract signed
23 Jul 2025
Award ID
047796-2025-QUB/2670/25-1
Status
active
Location
Brighton, UK, United Kingdom

Krow Agency Limited

Match pending…
Contract value
£1.5m
Awarded
Not supplied
Contract signed
21 Jul 2025
Award ID
047796-2025-QUB/2670/25-2
Status
active
Location
Belfast, UK, United Kingdom

Classification

  • CPV79340000 — Advertising and marketing services
  • CPV79341000 — Advertising services
  • CPV79341100 — Advertising consultancy services
  • CPV79341200 — Advertising management services
  • CPV79341400 — Advertising campaign services

Lots

  • Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (Value not stated
  • Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan AValue not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
QUB/2670/25
Status
complete
Has Recurrence
Yes
Review Details
This authority will incorporate a standstill period at the point information on the award of the contract is communicated to Tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.The Public Contract Regulations 2015 (SI 2015/102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
7 Mar 2025, 16:00

Address

Street Address
Belfast, Northern Ireland

Legal basis

Id
32014L0024
Scheme
CELEX

Lot Details

Maximum Lots Bid Per Supplier
9,999,999

Expected award period

Starts
7 Mar 2025, 16:00

Tender Period

Ends
7 Mar 2025, 16:00

Classification

Id
79341400
Scheme
CPV
Description
Advertising campaign services

Submission terms

Languages

en

Bid Validity Period

Ends
9 Jun 2025, 23:59

Submission Method

written

Lots and requirements

Entry 1
Id
1
Title
Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in international markets (North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.

Options

Description
1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Renewal

Description
1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Award criteria

Criteria

Criterion 1
Name
Technical
Type
quality
Description
70%
Criterion 2
Type
price
Description
30

Contract period

Duration In Days
360

Submission terms

Variant Policy
notAllowed
Entry 2
Id
2
Title
Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan A
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
The agency will be responsible for: • Planning and buying of out of home campaigns in international markets North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).. This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. • Robust reporting and advice on out of home opportunities for the University to inform future planning and buying.

Options

Description
1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Renewal

Description
1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Award criteria

Criteria

Criterion 1
Name
Technical
Type
quality
Description
70%
Criterion 2
Type
price
Description
30

Contract period

Duration In Days
360

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
Belfast, Northern Ireland

Delivery locations

Entry 1
Region
UKN0
Entry 2
Region
UKN0

Additional Classifications

Entry 1
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 2
Id
79341200
Scheme
CPV
Description
Advertising management services
Entry 3
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 4
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 5
Id
79341100
Scheme
CPV
Description
Advertising consultancy services
Item 2
Id
2
Related Lot
2

Delivery Location

Description
Belfast, Northern Ireland

Delivery locations

Entry 1
Region
UKN
Entry 2
Region
UKN

Additional Classifications

Entry 1
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 2
Id
79341200
Scheme
CPV
Description
Advertising management services
Entry 3
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 4
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 5
Id
79341100
Scheme
CPV
Description
Advertising consultancy services

Published documents

Entry 1
Id
economic1
Document Type
economicSelectionCriteria
Entry 2
Id
technical1
Document Type
technicalSelectionCriteria

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-6917
Name
Queen's University Belfast

Roles

buyer

Address

Region
UKN
Locality
Belfast
Postal Code
BT7 1NN
Country Name
United Kingdom
Street Address
University Road

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Legal Name
Queen's University Belfast

Contact

Organisation 2
Id
GB-FTS-6090
Name
Queen's University Belfast

Roles

reviewBody

Address

Locality
Belfast
Postal Code
BT7 1NN
Country Name
United Kingdom

Identifier

Legal Name
Queen's University Belfast

Contact

Organisation 3
Id
GB-FTS-157643
Name
Akerolabs Ltd

Roles

supplier

Address

Region
UK
Locality
Brighton
Country Name
United Kingdom

Details

Scale
large

Identifier

Legal Name
Akerolabs Ltd
Organisation 4
Id
GB-FTS-157644
Name
Krow Agency Limited

Roles

supplier

Address

Region
UK
Locality
Belfast
Country Name
United Kingdom

Details

Scale
large

Identifier

Legal Name
Krow Agency Limited

Award information

Award 1
Id
047796-2025-QUB/2670/25-1
Title
Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 – Appointment of an International Digital Marketing and Communications Partner
Status
active

Suppliers

Supplier 1
Id
GB-FTS-157643
Name
Akerolabs Ltd

Related lots

1
Award 2
Id
047796-2025-QUB/2670/25-2
Title
Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner
Status
active

Suppliers

Supplier 1
Id
GB-FTS-157644
Name
Krow Agency Limited

Related lots

2

Contracts and changes

Entry 1
Id
047796-2025-QUB/2670/25-1
Title
Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 – Appointment of an International Digital Marketing and Communications Partner
Status
active
Award ID
047796-2025-QUB/2670/25-1
Date Signed
24 Jul 2025, 00:00

Value

Amount
3,500,000
Currency
GBP
Entry 2
Id
047796-2025-QUB/2670/25-2
Title
Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner
Status
active
Award ID
047796-2025-QUB/2670/25-2
Date Signed
22 Jul 2025, 00:00

Value

Amount
1,500,000
Currency
GBP

Recorded locations

  • Buyer location · Belfast · UKN · BT7 1NN · United Kingdom
  • Delivery location · UKN
  • Delivery location · UKN0

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04dbed-2025-08-11T18:34:56+01:00compiled ·