ProcuraAxisBeta
Sign inCreate Free Account
Home / Opportunities / Opportunity
PROCUREMENT OPPORTUNITY

BTA2115 Digital Asset Management System

British Tourism Authority t/a VisitBritain/VisitEngland · compiled

Tender information last checkedLast checked 29 Sept 2026, 21:23.

Opportunity overview

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

Classification

  • CPV48517000 — IT software package

Lots

  • BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.£532k

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
BTA2115
Status
active
Has Recurrence
Yes
Procurement Method
open
Main Procurement Category
goods
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
31 Jan 2025, 15:00

Address

Street Address
Tenders will be opened electronically via the Atamis eprocurement system

Legal basis

Id
32014L0024
Scheme
CELEX

Recurrence

Description
Approximately 6 months before the end of the then current contract.

Expected award period

Starts
31 Jan 2025, 15:00

Tender Period

Ends
3 Mar 2025, 12:00

Classification

Id
48517000
Scheme
CPV
Description
IT software package

Submission terms

Languages

en

Bid Validity Period

Ends
3 Jun 2025, 23:59

Submission Method

electronicSubmission
written

Other Requirements

Requires Staff Names And Qualifications
Yes

Lots and requirements

Entry 1
Id
1
Status
active
Has Options
No
Has Renewal
No
Description
BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

Value

Amount
532,000
Currency
GBP

Contract period

Ends
30 Apr 2030, 23:59
Starts
1 May 2025, 00:00

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKG31

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-120935
Name
British Tourism Authority t/a VisitBritain/VisitEngland

Roles

buyer
reviewBody
reviewContactPoint

Address

Region
UKG31
Locality
Birmingham
Postal Code
B2 4AJ
Country Name
United Kingdom
Street Address
Victoria Square House, Victoria Square

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
08
Scheme
COFOG
Description
Recreation, culture and religion

Identifier

Legal Name
British Tourism Authority t/a VisitBritain/VisitEngland

Contact

Name
Procurement Team

Additional Contact Points

Entry 1

Recorded locations

  • Buyer location · Birmingham · UKG31 · B2 4AJ · United Kingdom
  • Delivery location · UKG31

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04da80-2025-01-31T11:56:59Zcompiled ·