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PROCUREMENT OPPORTUNITY

CN240199 - Place Based Infant Feeding Peer Support Service

Kent County Council · compiled

Tender information last checkedLast checked 29 Sept 2026, 21:10.

Opportunity overview

The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: • Dartford, Gravesham and Swanley AND Swale • East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) • West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Contract value
£2.8m
Awarded
Not supplied
Contract signed
7 Sept 2025
Award ID
054602-2025-1
Status
active
Location
London, UKJ4, WC1N 3AX, United Kingdom

Classification

  • CPV85000000 — Health and social work services
  • CPV85100000 — Health services

Lots

  • Lot 1Value not stated
  • Lot 2Value not stated
  • Lot 3Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
DN777546
Status
complete
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Amendments

Entry 1
Id
1

Unstructured Changes

Entry 1

Where

Section
11.2.4

New Value

Old Value

Entry 2

Where

Section
11.2.4

New Value

Text
In accordance with the Provider Selection Regime (Regulations 2023). Following a competitive process, the recommendation is to award the contract for Place Based Infant Feeding Peer Support Service (all 3 Lots) to the National Childbirth Trust (NCT). As they are the provider that passed the checks conducted under the Basic Selection Criteria and provided the lowest Value per Other Key Criteria point score. Proposed Contract Start Date; 2/1//2026 – 01/01/2029 There is the potential for a contract extension of 2 x 1 year(s) (24 months), depending on both the success in achieving the required outcomes and the availability of further funding. The total contract value for the full contract should all extensions be enacted is £2,762,108.44 Description of Service; The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: • Dartford, Gravesham and Swanley AND Swale • East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) • West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley) Name of Award Decision Makers; Rebecca Eley – Senior Commissioner (Evaluator) Sarah Smith – Public Health Specialist Wendy Jeffreys – Public Health Consultant (Evaluator) Amy Noake - Infant Feeding Strategy and Commissioning Facilitator (Evaluator) Alison Newman – Senior Commercial and Procurement Officer (Moderator) Brief reasons for selecting the proposed Provider, with reference to Key Criteria; The Providers were asked quality questions against the 5 key criteria, with a scoring criteria between A-F. The Key Criteria were then assessed as per the questions below: Question 1 Quality and Innovation and Value. Please detail how your organisation will recruit, mobilise, train and manage the Place based Infant Feeding Peer Support Service and how this team will deliver the functions described in the Specification. Question 2 Value, Quality, Integration, Collaboration, Service Sustainability. How will your organisations manage the delivery of the infant feeding peer support groups? Question 3 Improving access, reducing health inequalities, facilitating choice and Value. Please describe how your service will recognise local need and barriers to accessing services and how your organisation will overcome these barriers through specific interventions which will be most likely to engage families who are known to be less likely to use services, for example fathers, younger mother(s), geographically isolated communities, faith groups, non-English language groups or mother(s) of twins and multiples and Gypsy, Roma and Traveller communities. Question 4 Quality and Innovation, Collaboration,, Integration, Improving access. Integration within the Family Hub Model. Please outline how your organisation will approach integration within the Family Hub Model. Question 5 Quality and Innovation, Collaboration, Service Sustainability. Please detail how you will manage and deliver workforce training as outlined within the specification. Question 6 Integration, Collaboration, Service Sustainability Please describe how you will demonstrate social value through contributing towards improvements in social, economic, and environmental conditions. NCT were the provider that scored the lowest value per other key criteria score with a score of 77% and were therefore chosen as the preferred provider for all 3 Lots. No declared Conflicts of Interest. The CPV code for Lot 2 should detail 85100000-0

Old Value

Text
The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: • Dartford, Gravesham and Swanley AND Swale • East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) • West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

Legal basis

Id
32014L0025
Scheme
CELEX

Communication

Future Notice Date
22 Jan 2025, 00:00

Classification

Id
85100000
Scheme
CPV
Description
Health services

Lots and requirements

Entry 1
Id
1
Title
Lot 1
Status
cancelled
Has Options
No
Description
The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: • Dartford, Gravesham and Swanley AND Swale • East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) • West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

Award criteria

Criteria

Criterion 1
Type
price
Entry 2
Id
2
Title
Lot 2
Status
cancelled
Has Options
No
Description
The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: • Dartford, Gravesham and Swanley AND Swale • East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) • West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

Award criteria

Criteria

Criterion 1
Type
price
Entry 3
Id
3
Title
Lot 3
Status
cancelled
Has Options
No
Description
The Place-Based Infant Feeding Peer Support Service will support prospective and expectant parents and carers, and parent and carers who reside in Kent with infant feeding through local accessible sessions. The Service will work with local communities to change attitudes towards breastfeeding. The Service will be non-judgemental and understanding towards a family’s feeding choices. The Service is for prospective parents and carers, expectant parents and carers, and parent and carers of infants up to approximately one year of age. This is a universal Service with open access. The Service will work with local communities, especially in areas with lower breastfeeding rates and/or where a specific need is identified for example; younger mothers, geographically isolated communities, faith groups, non-English language groups or mothers of twins and multiples and Gypsy, Roma and Traveller communities. The Service will align with four Health and Care Partnership areas in three distinct lots: • Dartford, Gravesham and Swanley AND Swale • East Kent (Thanet, Dover, Folkestone and Hythe, Canterbury and Ashford) • West Kent (Maidstone, Tunbridge Wells, Tonbridge and Malling and Sevenoaks (excluding Swanley)

Award criteria

Criteria

Criterion 1
Type
price

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKJ4
Entry 2
Region
UKJ4
Entry 3
Region
UKJ4

Additional Classifications

Entry 1
Id
85100000
Scheme
CPV
Description
Health services
Item 2
Id
2
Related Lot
2

Delivery locations

Entry 1
Region
UKJ4

Additional Classifications

Entry 1
Id
85000000
Scheme
CPV
Description
Health and social work services
Item 3
Id
3
Related Lot
3

Delivery locations

Entry 1
Region
UKJ4

Additional Classifications

Entry 1
Id
85000000
Scheme
CPV
Description
Health and social work services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-1163
Name
Kent County Council

Roles

buyer

Address

Region
UKJ4
Locality
Maidstone
Postal Code
ME14 1XQ
Country Name
United Kingdom
Street Address
County Hall

Details

Classifications

Entry 1
Id
REGIONAL_AUTHORITY
Scheme
TED_CA_TYPE
Description
Regional or local authority
Entry 2
Id
07
Scheme
COFOG
Description
Health

Identifier

Legal Name
Kent County Council

Contact

Name
Ms Alison Newman
Telephone
+44 3000415555
Organisation 2
Id
GB-FTS-160137
Name
National Childbirth Trust

Roles

supplier

Address

Region
UKJ4
Locality
London
Postal Code
WC1N 3AX
Country Name
United Kingdom
Street Address
27 Old Gloucester Street

Details

Scale
large

Identifier

Legal Name
National Childbirth Trust
Organisation 3
Id
GB-FTS-4518
Name
Kent County Council

Roles

reviewBody

Address

Locality
Maidstone
Postal Code
ME14 1XQ
Country Name
United Kingdom

Identifier

Legal Name
Kent County Council

Award information

Award 1
Id
054602-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-160137
Name
National Childbirth Trust

Contracts and changes

Entry 1
Id
054602-2025-1
Status
active
Award ID
054602-2025-1
Date Signed
8 Sept 2025, 00:00

Value

Amount
2,762,108.44
Currency
GBP

Recorded locations

  • Buyer location · Maidstone · UKJ4 · ME14 1XQ · United Kingdom
  • Delivery location · UKJ4

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04d593-2025-09-08T14:06:13+01:00compiled ·