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PROCUREMENT OPPORTUNITY

Provision of a Creative & Marketing Partner for WeCare Wales

Social Care Wales · compiled

Tender information last checkedLast checked 29 Sept 2026, 20:40.

Opportunity overview

Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns. The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences. Please refer to ITT for full requirement details.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Contract value
£140k
Awarded
Not supplied
Contract signed
11 Mar 2025
Award ID
008783-2025-N/A-1
Status
active
Location
Cardiff, UKL22, CF103AF, United Kingdom

Classification

  • CPV79340000 — Advertising and marketing services
  • CPV79341000 — Advertising services
  • CPV79341400 — Advertising campaign services
  • CPV79342000 — Marketing services
  • CPV79342100 — Direct marketing services
  • CPV79961100 — Advertising photography services
  • CPV92100000 — Motion picture and video services
  • CPV92111000 — Motion picture and video production services
  • CPV92200000 — Radio and television services
  • CPV92210000 — Radio services
  • CPV92220000 — Television services

Lots

  • The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years. This contract will be structured with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-04ceac
Status
complete
Has Recurrence
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
10 Feb 2025, 12:30

Legal basis

Id
32014L0024
Scheme
CELEX

Expected award period

Starts
10 Feb 2025, 12:30

Tender Period

Ends
10 Feb 2025, 12:00

Contract terms

Has Electronic Payment
Yes
Electronic Invoicing Policy
allowed

Classification

Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Submission terms

Languages

en
cy

Submission Method

electronicSubmission

Other Requirements

Requires Staff Names And Qualifications
Yes

Selection criteria

Criteria

Criterion 1
Type
suitability
Description
Please refer to Appendix 1

Applies To

supplier

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Has Renewal
Yes
Description
The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years. This contract will be structured with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work.

Renewal

Description
The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years.

Award criteria

Criteria

Criterion 1
Name
Quality
Type
quality
Description
70
Criterion 2
Name
Price
Type
cost
Description
30

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKL
Entry 2
Region
UKL

Additional Classifications

Entry 1
Id
79342000
Scheme
CPV
Description
Marketing services
Entry 2
Id
79342100
Scheme
CPV
Description
Direct marketing services
Entry 3
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 4
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 5
Id
79961100
Scheme
CPV
Description
Advertising photography services
Entry 6
Id
92100000
Scheme
CPV
Description
Motion picture and video services
Entry 7
Id
92111000
Scheme
CPV
Description
Motion picture and video production services
Entry 8
Id
92200000
Scheme
CPV
Description
Radio and television services
Entry 9
Id
92210000
Scheme
CPV
Description
Radio services
Entry 10
Id
92220000
Scheme
CPV
Description
Television services

Published documents

Entry 1
Id
economic
Document Type
economicSelectionCriteria
Entry 2
Id
technical
Document Type
technicalSelectionCriteria

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-14123
Name
Social Care Wales

Roles

buyer
centralPurchasingBody

Address

Region
UKL
Locality
Cardiff
Postal Code
CF10 1EW
Country Name
United Kingdom
Street Address
South Gate House, Wood Street

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Description
Welsh Government Sponsored Body
Entry 2
Id
10
Scheme
COFOG
Description
Social protection

Identifier

Legal Name
Social Care Wales

Contact

Telephone
+44 3003033444
Organisation 2
Id
GB-FTS-111
Name
High Court

Roles

reviewBody

Address

Locality
London
Postal Code
WC2A 2LL
Country Name
United Kingdom
Street Address
Royal Courts of Justice, The Strand

Identifier

Legal Name
High Court

Contact

Telephone
+44 2079477501
Organisation 3
Id
GB-FTS-140385
Name
COWSHED COMMUNICATION LIMITED

Roles

supplier

Address

Region
UKL22
Locality
Cardiff
Postal Code
CF103AF
Country Name
United Kingdom
Street Address
1st Floor, Park House , Greyfriars Road

Details

Scale
large

Identifier

Legal Name
COWSHED COMMUNICATION LIMITED

Award information

Award 1
Id
008783-2025-N/A-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-140385
Name
COWSHED COMMUNICATION LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
008783-2025-N/A-1
Status
active
Award ID
008783-2025-N/A-1
Date Signed
11 Mar 2025, 00:00

Value

Amount
140,000
Currency
GBP

Recorded locations

  • Buyer location · Cardiff · UKL · CF10 1EW · United Kingdom
  • Delivery location · UKL

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04ceac-2025-03-11T15:12:04Zcompiled ·