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PROCUREMENT OPPORTUNITY

Representation work on behalf of AHDB covering the German and Austrian markets (principally covering lamb and beef)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD · compiled

Tender information last checkedLast checked 29 Sept 2026, 20:35.

Opportunity overview

AWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.<br/><br/>The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

AllPro Management Company s. r. o.

Match pending…
Contract value
€435k
Awarded
Not supplied
Contract signed
11 Mar 2025
Award ID
010668-2025-1
Status
active
Identifier
08961794
Location
Karovyvarsky Kray, UK, 35131, United Kingdom

Classification

  • CPV79342000 — Marketing services

Lots

  • AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.<br/><br/>The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.£435k

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
2024-721
Status
complete
Has Recurrence
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
14 Feb 2025, 12:00
Description
Procurement Managers

Address

Street Address
AHDB HQ

Legal basis

Id
32014L0024
Scheme
CELEX

Expected award period

Starts
14 Feb 2025, 12:00

Tender Period

Ends
14 Feb 2025, 12:00

Classification

Id
79342000
Scheme
CPV
Description
Marketing services

Submission terms

Languages

en

Bid Validity Period

Duration In Days
180

Submission Method

written

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Has Renewal
Yes
Description
AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.<br/><br/>The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

Value

Amount
435,000
Currency
GBP

Renewal

Description
1 year initial contract with 1+1 options to extend

Award criteria

Criteria

Criterion 1
Name
Quality
Type
quality
Description
85
Criterion 2
Type
price
Description
15

Contract period

Ends
25 Apr 2028, 23:59
Starts
26 Apr 2025, 00:00

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
Germany

Delivery locations

Entry 1
Region
UK
Entry 2
Region
DE

Additional Classifications

Entry 1
Id
79342000
Scheme
CPV
Description
Marketing services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-80434
Name
AHDB (Defra Network eTendering Portal)

Roles

buyer
reviewBody

Address

Region
UK
Locality
Coventry
Postal Code
CV3 4SU
Country Name
United Kingdom
Street Address
Middlemarch Business Park

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Agrictulture

Identifier

Legal Name
AHDB (Defra Network eTendering Portal)

Contact

Name
Sarah Waters

Additional Contact Points

Entry 1
Organisation 2
Id
GB-FTS-118855
Name
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS (Defra Network eTendering Portal)

Roles

mediationBody

Address

Locality
London
Postal Code
SW1P 4DF
Country Name
United Kingdom
Street Address
Seacole Building, 2 Marsham Street

Details

Identifier

Legal Name
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS (Defra Network eTendering Portal)
Organisation 3
Id
GB-FTS-139711
Name
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Roles

buyer
reviewBody

Address

Region
UK
Locality
Coventry
Postal Code
CV3 4SU
Country Name
United Kingdom
Street Address
Middlemarch Business Park

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Agriculture

Identifier

Legal Name
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Contact

Name
Sarah Waters

Additional Contact Points

Entry 1
Organisation 4
Id
GB-FTS-141360
Name
AllPro Management Company s. r. o.

Roles

supplier

Address

Region
UK
Locality
Karovyvarsky Kray
Postal Code
35131
Country Name
United Kingdom
Street Address
č.p. 63, Libá, 35131, Karovyvarsky Kray, Czech Republic

Details

Scale
sme

Identifier

Id
08961794
Legal Name
AllPro Management Company s. r. o.

Contact

Organisation 5
Id
GB-FTS-139505
Name
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS

Roles

mediationBody

Address

Locality
London
Postal Code
SW1P 4DF
Country Name
United Kingdom
Street Address
Seacole Building, 2 Marsham Street

Details

Identifier

Legal Name
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS

Award information

Award 1
Id
010668-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-141360
Name
AllPro Management Company s. r. o.

Related lots

1

Contracts and changes

Entry 1
Id
010668-2025-1
Status
active
Award ID
010668-2025-1
Date Signed
11 Mar 2025, 00:00

Value

Amount
435,000
Currency
EUR

Recorded locations

  • Buyer location · Coventry · UK · CV3 4SU · United Kingdom
  • Delivery location · DE
  • Delivery location · UK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04cdc3-2025-03-21T12:43:58Zcompiled ·