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PROCUREMENT OPPORTUNITY

Digital Media Buying Services (2025)

University of Cumbria · compiled

Tender information last checkedLast checked 29 Sept 2026, 20:34.

Opportunity overview

The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK. We are looking to engage the services of media agencies to deliver this provision.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Education Cubed Ltd

Match pending…
Contract value
£750k
Awarded
Not supplied
Contract signed
7 Apr 2025
Award ID
013599-2025-25-09-1
Status
active
Identifier
8045459
Location
Brighton, UKJ21, United Kingdom

Classification

  • CPV79413000 — Marketing management consultancy services

Lots

  • 25-09Value not stated
  • 25-09Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
25-09
Status
complete
Has Recurrence
Yes
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Bid Opening

Date
6 Feb 2025, 12:00

Address

Street Address
Remote opening

Legal basis

Id
32014L0024
Scheme
CELEX

Lot Details

Maximum Lots Bid Per Supplier
9,999,999

Techniques

Has Framework Agreement
Yes

Framework Agreement

Period Rationale
N/A
Maximum Participants
3

Expected award period

Starts
6 Feb 2025, 12:00

Tender Period

Ends
6 Feb 2025, 12:00

Communication

Contract terms

Has Electronic Payment
Yes
Has Electronic Ordering
Yes
Electronic Invoicing Policy
allowed

Classification

Id
79413000
Scheme
CPV
Description
Marketing management consultancy services

Submission terms

Languages

en

Bid Validity Period

Ends
1 Apr 2025, 23:59

Submission Method

electronicSubmission
written

Lots and requirements

Entry 1
Id
1-Paid Media
Title
25-09
Status
cancelled
Has Options
No
Has Renewal
Yes
Description
The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.

Renewal

Description
option to extend for a further 1 year (based on performance)

Award criteria

Criteria

Criterion 1
Type
price

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed
Entry 2
Id
2-Traditional Media
Title
25-09
Status
cancelled
Has Options
No
Has Renewal
Yes
Description
The University of Cumbria runs a number of multi-channels UG and PG (PGT, PGR and PGCE), B2B2C student recruitment marketing campaigns across a range of different target audiences, with the aim of raising awareness of, and stimulating desire for, the study opportunities offered. The ultimate objective is to grow matriculations and income to the University by increasing the number of applications from the UK.

Renewal

Description
option to extend for a further 1 year (based on performance)

Award criteria

Criteria

Criterion 1
Type
price

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1-Paid Media
Related Lot
1-Paid Media

Delivery locations

Entry 1
Region
UKD1
Entry 2
Region
UKD1

Additional Classifications

Entry 1
Id
79413000
Scheme
CPV
Description
Marketing management consultancy services
Item 2
Id
2-Traditional Media
Related Lot
2-Traditional Media

Delivery locations

Entry 1
Region
UKD1
Entry 2
Region
UKD1

Additional Classifications

Entry 1
Id
79413000
Scheme
CPV
Description
Marketing management consultancy services

Published documents

Entry 1
Id
economic
Document Type
economicSelectionCriteria
Entry 2
Id
technical
Document Type
technicalSelectionCriteria

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-25514
Name
University of Cumbria

Roles

buyer

Address

Region
UKD1
Locality
Carlisle
Postal Code
CA1 2HH
Country Name
United Kingdom
Street Address
Fusehill Street

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Legal Name
University of Cumbria

Contact

Name
Claire Reid
Organisation 2
Id
GB-FTS-24681
Name
University of Cumbria

Roles

reviewBody

Address

Locality
Carlisle
Country Name
United Kingdom

Identifier

Legal Name
University of Cumbria
Organisation 3
Id
GB-FTS-143225
Name
Education Cubed Ltd

Roles

supplier

Address

Region
UKJ21
Locality
Brighton
Country Name
United Kingdom

Details

Scale
sme

Identifier

Id
8045459
Legal Name
Education Cubed Ltd

Award information

Award 1
Id
013599-2025-25-09-1
Title
Digital Media Buying Services
Status
active

Suppliers

Supplier 1
Id
GB-FTS-143225
Name
Education Cubed Ltd

Contracts and changes

Entry 1
Id
013599-2025-25-09-1
Title
Digital Media Buying Services
Status
active
Award ID
013599-2025-25-09-1
Date Signed
8 Apr 2025, 00:00

Value

Amount
750,000
Currency
GBP

Recorded locations

  • Buyer location · Carlisle · UKD1 · CA1 2HH · United Kingdom
  • Delivery location · UKD1

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04cd8a-2025-04-08T11:35:54+01:00compiled ·