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PROCUREMENT OPPORTUNITY

Supply of Salesforce Marketing Cloud Licenses

OPEN UNIVERSITY(THE) · compiled

Tender information last checkedLast checked 29 Sept 2026, 20:32.

Opportunity overview

The Open University is procuring specialist software licenses from a third-party provider.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Salesforce UK Limited

2 award entriesMatched by number
Contract value
£2m
Awarded
Not supplied
Contract signed
17 Dec 2024
Status
active
Identifier
GB-COH 05094083
Location
London, UKI4, EC2N 4AY, United Kingdom
View 2 award IDs

003057-2025-OUPA11396-1, 041260-2024-OUPA11396-1

Classification

  • CPV48481000 — Sales or marketing software package

Lots

  • This procurement is for the on-going supply of licenses for the Salesforce Marketing Cloud solution which is embedded into OU systems and process and it currently heavily used in our current marketing programme. The licenses are to be renewed for a period of 3 years with an additional 3 years extension option (total 6 years), for c. £275,000 per annum for the first three years, and up to a total contract value of £2,000,000 (inc VAT) including all extension options. The OU's strategy is to move away from the reseller model and go direct to Salesforce to deliver savings.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
OUPA11396
Status
complete
Procurement Method
limited
Main Procurement Category
goods
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
The procurement falls outside the scope of application of the regulations Explanation: (32) Negotiated without a prior publication (b) The works, supplies or services can be provided only by a particular economic operator for the following reason: (ii) Proprietary items available from only owner of intellectual property rights; copyrights or distribution rights.

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Id
48481000
Scheme
CPV
Description
Sales or marketing software package

Procedure reasons

Entry 1
Id
D_PROTECT_RIGHTS
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Description
The works, supplies or services can be provided only by a particular economic operator due to protection of exclusive rights, including intellectual property rights

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
Yes
Description
This procurement is for the on-going supply of licenses for the Salesforce Marketing Cloud solution which is embedded into OU systems and process and it currently heavily used in our current marketing programme. The licenses are to be renewed for a period of 3 years with an additional 3 years extension option (total 6 years), for c. £275,000 per annum for the first three years, and up to a total contract value of £2,000,000 (inc VAT) including all extension options. The OU's strategy is to move away from the reseller model and go direct to Salesforce to deliver savings.

Options

Description
Option to extend for an additional 3 years beyond the initial 3 year period, giving a potential total value of the contract up to a maximum of £2.000,000 after all extension options.

Award criteria

Criteria

Criterion 1
Type
price

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
Milton Keynes

Delivery locations

Entry 1
Region
UKJ12
Entry 2
Region
UKJ12

Buyer, suppliers and contacts

Organisation 1
Id
GB-CHC-RC000391
Name
OPEN UNIVERSITY(THE)

Roles

buyer

Address

Region
UKJ12
Locality
MILTON KEYNES
Postal Code
MK76AA
Country Name
United Kingdom
Street Address
THE OPEN UNIVERSITY

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Id
RC000391
Scheme
GB-CHC
Legal Name
OPEN UNIVERSITY(THE)

Contact

Name
Procurement Team
Telephone
+44 1908655814
Organisation 2
Id
GB-COH-05094083
Name
Salesforce UK Limited

Roles

supplier

Address

Region
UKI4
Locality
London
Postal Code
EC2N 4AY
Country Name
United Kingdom
Street Address
Floor 26 Salesforce Tower, 110 Bishopsgate

Details

Scale
large

Identifier

Id
05094083
Scheme
GB-COH
Legal Name
Salesforce UK Limited
Organisation 3
Id
GB-FTS-1091
Name
N/A

Roles

reviewBody

Address

Locality
N/A
Country Name
United Kingdom

Identifier

Legal Name
N/A

Award information

Award 1
Id
041260-2024-OUPA11396-1
Title
Salesforce Marketing Cloud Licenses
Status
active

Suppliers

Supplier 1
Id
GB-COH-05094083
Name
Salesforce UK Limited

Related lots

1
Award 2
Id
003057-2025-OUPA11396-1
Title
Salesforce Marketing Cloud Licenses
Status
active

Suppliers

Supplier 1
Id
GB-COH-05094083
Name
Salesforce UK Limited

Related lots

1

Contracts and changes

Entry 1
Id
041260-2024-OUPA11396-1
Title
Salesforce Marketing Cloud Licenses
Status
active
Award ID
041260-2024-OUPA11396-1
Date Signed
17 Dec 2024, 00:00

Value

Amount
2,000,000
Currency
GBP
Entry 2
Id
003057-2025-OUPA11396-1
Title
Salesforce Marketing Cloud Licenses
Status
active
Award ID
003057-2025-OUPA11396-1
Date Signed
17 Dec 2024, 00:00

Value

Amount
2,000,000
Currency
GBP

Recorded locations

  • Buyer location · MILTON KEYNES · UKJ12 · MK76AA · United Kingdom
  • Delivery location · UKJ12

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04cc4c-2025-01-30T10:20:05Zcompiled ·