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PROCUREMENT OPPORTUNITY

2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD · compiled

Tender information last checkedLast checked 29 Sept 2026, 20:21.

Opportunity overview

AWARDED - AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.<br/>The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:<br/>1) Website design and development<br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

AGENCE IF

No match
Contract value
€80k
Awarded
Not supplied
Contract signed
7 Mar 2025
Award ID
009360-2025-1
Status
active
Identifier
443919303
Location
Paris, UK, 75006, United Kingdom

Classification

  • CPV79822500 — Graphic design services

Lots

  • AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.<br/>The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:<br/>1) Website design and development<br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. The maximum budget is €100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of €400k if all extensions are taken up by AHDB.£275k

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
2024-729
Status
complete
Has Recurrence
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
20 Jan 2025, 13:00
Description
Procurement Managers

Address

Street Address
AHDB HQ (UK)

Legal basis

Id
32014L0024
Scheme
CELEX

Expected award period

Starts
20 Jan 2025, 13:00

Tender Period

Ends
20 Jan 2025, 12:00

Contract terms

Performance Terms
As stated within the tender documents

Classification

Id
79822500
Scheme
CPV
Description
Graphic design services

Submission terms

Languages

fr

Bid Validity Period

Duration In Days
180

Submission Method

electronicSubmission
written

Selection criteria

Criteria

Criterion 1
Type
suitability
Description
As per tender documents

Applies To

supplier

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Has Renewal
Yes
Description
AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.<br/>The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:<br/>1) Website design and development<br/>2) Digital Content creation (SEO driven articles, graphics and videos)<br/>3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels<br/>4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. The maximum budget is €100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of €400k if all extensions are taken up by AHDB.

Value

Amount
275,000
Currency
GBP

Renewal

Description
Initial 1 year contract with options to extend by 1+1

Award criteria

Criteria

Criterion 1
Name
Quality
Type
quality
Description
80
Criterion 2
Type
price
Description
20

Contract period

Ends
31 Mar 2028, 23:59
Starts
1 Apr 2025, 00:00

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
France

Delivery locations

Entry 1
Region
UK
Entry 2
Region
UK
Entry 3
Region
UK

Additional Classifications

Entry 1
Id
79822500
Scheme
CPV
Description
Graphic design services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-80434
Name
AHDB (Defra Network eTendering Portal)

Roles

buyer
reviewBody

Address

Region
UK
Locality
Coventry
Postal Code
CV3 4SU
Country Name
United Kingdom
Street Address
Middlemarch Business Park

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Agriculture

Identifier

Legal Name
AHDB (Defra Network eTendering Portal)

Contact

Name
Sarah Waters

Additional Contact Points

Entry 1
Organisation 2
Id
GB-FTS-99321
Name
Defra Network eTendering Portal

Roles

mediationBody

Address

Locality
London
Postal Code
SW1P 4DF
Country Name
United Kingdom
Street Address
Seacole Building, 2 Marsham Street

Details

Identifier

Legal Name
Defra Network eTendering Portal
Organisation 3
Id
GB-FTS-139711
Name
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Roles

buyer
reviewBody

Address

Region
UK
Locality
Coventry
Postal Code
CV3 4SU
Country Name
United Kingdom
Street Address
Middlemarch Business Park

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Agriculture

Identifier

Legal Name
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Contact

Name
Sarah Waters

Additional Contact Points

Entry 1
Organisation 4
Id
GB-FTS-140729
Name
AGENCE IF

Roles

supplier

Address

Region
UK
Locality
Paris
Postal Code
75006
Country Name
United Kingdom
Street Address
14 rue de Tournon, Paris, France

Details

Scale
sme

Identifier

Id
443919303
Legal Name
AGENCE IF

Contact

Organisation 5
Id
GB-FTS-139505
Name
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS

Roles

mediationBody

Address

Locality
London
Postal Code
SW1P 4DF
Country Name
United Kingdom
Street Address
Seacole Building, 2 Marsham Street

Details

Identifier

Legal Name
DEPARTMENT OF ENVIRONMENT, FOOD AND RURAL AFFAIRS

Award information

Award 1
Id
009360-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-140729
Name
AGENCE IF

Related lots

1

Contracts and changes

Entry 1
Id
009360-2025-1
Status
active
Award ID
009360-2025-1
Date Signed
7 Mar 2025, 00:00

Value

Amount
80,000
Currency
EUR

Recorded locations

  • Buyer location · Coventry · UK · CV3 4SU · United Kingdom
  • Delivery location · UK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04c2f8-2025-03-14T09:54:35Zcompiled ·