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PROCUREMENT OPPORTUNITY

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Royal Botanic Gardens, Kew · compiled

Tender information last checkedLast checked 29 Sept 2026, 20:18.

Opportunity overview

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

DJS Research

Matched by normalised name
Contract value
£205.5k
Awarded
Not supplied
Contract signed
14 Jan 2025
Award ID
012267-2025-1
Status
active
Identifier
05494158
Location
Stockport, UK, SK6 7GH, United Kingdom

Classification

  • CPV79310000 — Market research services

Lots

  • RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.£355.5k

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
RBGKEW1375
Status
complete
Has Recurrence
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
8 Jan 2025, 12:05

Legal basis

Id
32014L0024
Scheme
CELEX

Expected award period

Starts
8 Jan 2025, 12:05

Tender Period

Ends
8 Jan 2025, 12:00

Classification

Id
79310000
Scheme
CPV
Description
Market research services

Submission terms

Languages

en

Bid Validity Period

Duration In Days
90

Submission Method

electronicSubmission
written

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Has Renewal
Yes
Description
RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Value

Amount
355,500
Currency
GBP

Renewal

Description
Optional extension clause of up to 24 months

Award criteria

Criteria

Criterion 1
Name
Technical Criteria
Type
quality
Description
100
Criterion 2
Name
Presentation Criteria
Type
quality
Description
20
Criterion 3
Name
Commercial Criteria
Type
cost
Description
25

Contract period

Duration In Days
1,080

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
LONDON

Delivery locations

Entry 1
Region
UKI
Entry 2
Region
UKI

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-77473
Name
Royal Botanic Gardens, Kew

Roles

buyer

Address

Region
UKI
Locality
Richmond
Postal Code
TW9 3AE
Country Name
United Kingdom
Street Address
Royal Botanic Gardens, Kew, The Herbarium, Kew Green

Details

Classifications

Entry 1
Id
MINISTRY
Scheme
TED_CA_TYPE
Description
Ministry or any other national or federal authority, including their regional or local subdivisions
Entry 2
Id
05
Scheme
COFOG
Description
Environmental protection

Identifier

Legal Name
Royal Botanic Gardens, Kew

Contact

Name
sarah Jandu
Telephone
+44 2083325000
Organisation 2
Id
GB-FTS-74406
Name
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew

Roles

reviewBody

Address

Locality
London
Country Name
United Kingdom

Identifier

Legal Name
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew
Organisation 3
Id
GB-FTS-142483
Name
DJS Research

Roles

supplier

Address

Region
UK
Locality
Stockport
Postal Code
SK6 7GH
Country Name
United Kingdom
Street Address
Pavilion Ln,, Strines, Marple, Stockport

Details

Scale
large

Identifier

Id
05494158
Legal Name
DJS Research

Award information

Award 1
Id
012267-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-142483
Name
DJS Research

Related lots

1

Contracts and changes

Entry 1
Id
012267-2025-1
Status
active
Award ID
012267-2025-1
Date Signed
14 Jan 2025, 00:00

Value

Amount
205,500
Currency
GBP

Recorded locations

  • Buyer location · Richmond · UKI · TW9 3AE · United Kingdom
  • Delivery location · UKI

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04c075-2025-04-01T14:05:06+01:00compiled ·