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PROCUREMENT OPPORTUNITY

ID 5351281 - DfE Tourism NI - Advertising and Marketing Services

Tourism Northern Ireland · compiled

Tender information last checkedLast checked 29 Sept 2026, 20:09.

Opportunity overview

Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

CAWLEY NEA LIMITED

No match
Contract value
£14.4m
Awarded
Not supplied
Contract signed
7 Jul 2025
Award ID
040444-2025-1-1
Status
active
Location
DUBLIN, IE, D06A2H1, Ireland

ARDMORE ADVERTISING MARKETING LTD

Match pending…
Shared contract value
£6.3m
Awarded
Not supplied
Contract signed
7 Jul 2025
Suppliers
One of 2 awarded suppliers
Award ID
040444-2025-2-2
Status
active
Location
HOLYWOOD, UK, BT18 9JQ, United Kingdom

MC SAATCHI UK LTD

Match pending…
Shared contract value
£6.3m
Awarded
Not supplied
Contract signed
7 Jul 2025
Suppliers
One of 2 awarded suppliers
Award ID
040444-2025-2-2
Status
active
Location
LONDON, UK, W1F 9EE, United Kingdom

ARDMORE ADVERTISING MARKETING LTD

Match pending…
Shared contract value
£14.4m
Awarded
Not supplied
Contract signed
7 Jul 2025
Suppliers
One of 2 awarded suppliers
Award ID
040444-2025-3-3
Status
active
Location
HOLYWOOD, UK, BT18 9JQ, United Kingdom

MAMMOTH DESIGN CONSULTANTS LTD

Matched by exact name
Shared contract value
£14.4m
Awarded
Not supplied
Contract signed
7 Jul 2025
Suppliers
One of 2 awarded suppliers
Award ID
040444-2025-3-3
Status
active
Location
BELFAST, UK, BT1 1EX, United Kingdom

Classification

  • CPV79341000 — Advertising services
  • CPV79340000 — Advertising and marketing services
  • CPV79341200 — Advertising management services
  • CPV79341400 — Advertising campaign services

Lots

  • Lot 1 - Strategic and Lead Creative Agency£14.4m
  • Lot 2 - Digital Media Services£6.3m
  • Lot 3 - Offline Media Services£14.4m

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ID 5351281
Status
complete
Has Recurrence
No
Review Details
CPD complied with the Public Contracts Regulations 2015 and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
19 Dec 2024, 15:30
Description
Only CPD Procurement Staff with access to the project on eTendersNI.

Address

Street Address
.

Legal basis

Id
32014L0024
Scheme
CELEX

Lot Details

Maximum Lots Bid Per Supplier
3

Expected award period

Starts
19 Dec 2024, 15:30

Tender Period

Ends
19 Dec 2024, 15:00

Contract terms

Performance Terms
The appointment to the contract will be subject to the preferred supplier demonstrating that the minimum requirements specified in the criteria continue to be met and that there being no material adverse change to the standing of the supplier. The appointment will also be subject to all other necessary due diligence being carried out by the Authority. Contract performance will be subject to the conditions specified in the contract and the successful Supplier’s performance on the contract will be regularly monitored.

Classification

Id
79341000
Scheme
CPV
Description
Advertising services

Submission terms

Languages

en

Bid Validity Period

Ends
17 Jun 2025, 23:59

Submission Method

written

Selection criteria

Criteria

Criterion 1
Type
suitability
Description
As per Tender Documentation

Applies To

supplier
Criterion 2
Type
economic
Description
As per Tender Documentation

Applies To

supplier
Criterion 3
Type
technical
Description
As per Tender Documentation

Applies To

supplier

Lots and requirements

Entry 1
Id
1
Title
Lot 1 - Strategic and Lead Creative Agency
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.

Value

Amount
14,375,000
Currency
GBP

Options

Description
Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 yearup to a maximum duration of 5 years

Renewal

Description
Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years

Award criteria

Criteria

Criterion 1
Name
AC1 - Contract Management
Type
quality
Description
7.2
Criterion 2
Name
AC2 - Business Continuity
Type
quality
Description
7.2
Criterion 3
Name
AC3 - Social Value
Type
quality
Description
10.8
Criterion 4
Name
AC4 - Presentation of Marketing Strategy
Type
quality
Description
64.8
Criterion 5
Name
AC5 - Average Hourly Rate
Type
cost
Description
10

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed
Entry 2
Id
2
Title
Lot 2 - Digital Media Services
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.

Value

Amount
6,250,000
Currency
GBP

Options

Description
Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximumduration of 5 years.

Renewal

Description
Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years.

Award criteria

Criteria

Criterion 1
Name
AC1 - Digital Marketing Strategy
Type
quality
Description
64.8
Criterion 2
Name
AC2 - Contract Management
Type
quality
Description
7.2
Criterion 3
Name
AC3 - Business Continuity
Type
quality
Description
7.2
Criterion 4
Name
AC4 - Social Value
Type
quality
Description
10.8
Criterion 5
Name
AC5 - Average Hourly Rate
Type
cost
Description
10

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed
Entry 3
Id
3
Title
Lot 3 - Offline Media Services
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.

Value

Amount
14,375,000
Currency
GBP

Options

Description
Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximumduration of 5 years.

Renewal

Description
Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years.

Award criteria

Criteria

Criterion 1
Name
AC1 - Offline Media Strategy
Type
quality
Description
42
Criterion 2
Name
AC2 - Audience Lead
Type
quality
Description
6.3
Criterion 3
Name
AC3 - Contract Management
Type
quality
Description
5.6
Criterion 4
Name
AC4 - Business Continuity
Type
quality
Description
5.6
Criterion 5
Name
AC5 - Social Value
Type
quality
Description
10.5
Criterion 6
Name
AC6 - Media Comission Rebate
Type
cost
Description
25.2
Criterion 7
Name
AC7 - Average Hourly Rate
Type
cost
Description
4.8

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKN
Entry 2
Region
UKN

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 3
Id
79341200
Scheme
CPV
Description
Advertising management services
Item 2
Id
2
Related Lot
2

Delivery locations

Entry 1
Region
UKN
Entry 2
Region
UKN

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 3
Id
79341200
Scheme
CPV
Description
Advertising management services
Item 3
Id
3
Related Lot
3

Delivery locations

Entry 1
Region
UKN
Entry 2
Region
UKN

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 3
Id
79341200
Scheme
CPV
Description
Advertising management services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-104888
Name
Tourism Northern Ireland

Roles

buyer

Address

Region
UK
Locality
BELFAST
Postal Code
BT2 7ES
Country Name
United Kingdom
Street Address
10-12 Linum Chambers, Bedford Street

Details

Classifications

Entry 1
Id
MINISTRY
Scheme
TED_CA_TYPE
Description
Ministry or any other national or federal authority, including their regional or local subdivisions
Entry 2
Id
01
Scheme
COFOG
Description
General public services

Identifier

Legal Name
Tourism Northern Ireland

Contact

Organisation 2
Id
GB-FTS-20217
Name
The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.

Roles

reviewBody

Address

Locality
Belfast
Country Name
United Kingdom

Identifier

Legal Name
The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.
Organisation 3
Id
GB-FTS-154671
Name
CAWLEY NEA LIMITED

Roles

supplier

Address

Region
IE
Locality
DUBLIN
Postal Code
D06A2H1
Country Name
Ireland
Street Address
41A BLACKBERRY LANE

Details

Scale
sme

Identifier

Legal Name
CAWLEY NEA LIMITED

Contact

Organisation 4
Id
GB-FTS-154672
Name
MC SAATCHI UK LTD

Roles

supplier

Address

Region
UK
Locality
LONDON
Postal Code
W1F 9EE
Country Name
United Kingdom
Street Address
34-36 GOLDEN SQUARE

Details

Scale
large

Identifier

Legal Name
MC SAATCHI UK LTD

Contact

Organisation 5
Id
GB-FTS-21632
Name
ARDMORE ADVERTISING MARKETING LTD

Roles

supplier

Address

Region
UK
Locality
HOLYWOOD
Postal Code
BT18 9JQ
Country Name
United Kingdom
Street Address
Ardmore House

Details

Scale
sme

Identifier

Legal Name
ARDMORE ADVERTISING MARKETING LTD

Contact

Organisation 6
Id
GB-FTS-64575
Name
MAMMOTH DESIGN CONSULTANTS LTD

Roles

supplier

Address

Region
UK
Locality
BELFAST
Postal Code
BT1 1EX
Country Name
United Kingdom
Street Address
Sinclair House, Royal Avenue

Details

Scale
sme

Identifier

Legal Name
MAMMOTH DESIGN CONSULTANTS LTD

Contact

Award information

Award 1
Id
040444-2025-1-1
Title
Lot 1 - Strategic and Lead Creative Agency
Status
active

Suppliers

Supplier 1
Id
GB-FTS-154671
Name
CAWLEY NEA LIMITED

Related lots

1
Award 2
Id
040444-2025-2-2
Title
Lot 2 - Digital Media Services
Status
active

Suppliers

Supplier 1
Id
GB-FTS-154672
Name
MC SAATCHI UK LTD
Supplier 2
Id
GB-FTS-21632
Name
ARDMORE ADVERTISING MARKETING LTD

Related lots

2
Award 3
Id
040444-2025-3-3
Title
Lot 3 - Offline Media Services
Status
active

Suppliers

Supplier 1
Id
GB-FTS-21632
Name
ARDMORE ADVERTISING MARKETING LTD
Supplier 2
Id
GB-FTS-64575
Name
MAMMOTH DESIGN CONSULTANTS LTD

Related lots

3

Contracts and changes

Entry 1
Id
040444-2025-1-1
Title
Lot 1 - Strategic and Lead Creative Agency
Status
active
Award ID
040444-2025-1-1
Date Signed
8 Jul 2025, 00:00

Value

Amount
14,375,000
Currency
GBP
Entry 2
Id
040444-2025-2-2
Title
Lot 2 - Digital Media Services
Status
active
Award ID
040444-2025-2-2
Date Signed
8 Jul 2025, 00:00

Value

Amount
6,250,000
Currency
GBP
Entry 3
Id
040444-2025-3-3
Title
Lot 3 - Offline Media Services
Status
active
Award ID
040444-2025-3-3
Date Signed
8 Jul 2025, 00:00

Value

Amount
14,375,000
Currency
GBP

Recorded locations

  • Buyer location · BELFAST · UK · BT2 7ES · United Kingdom
  • Delivery location · UKN

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04b63e-2025-07-16T11:02:48+01:00compiled ·