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PROCUREMENT OPPORTUNITY

Media Planning and Buying Services

Northern Trains Limited · compiled

Tender information last checkedLast checked 29 Sept 2026, 19:17.

Opportunity overview

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

AMS Media Group Ltd

Match pending…
Published award value
Value not stated
Awarded
Not supplied
Contract signed
3 Jan 2025
Award ID
003034-2025-1-1
Status
active
Identifier
01206912
Location
London, UK, WC1X 9DH, United Kingdom

Classification

  • CPV79341000 — Advertising services

Lots

  • Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes. NTL is conducting this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and optional extension for a further period of two (2) years, to be taken in one (1) year periods, for a maximum potential period of four (4) years.£16.5m

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-0459a1
Status
complete
Has Recurrence
No
Procurement Method
selective
Main Procurement Category
services
Procurement Method Details
Negotiated procedure with prior call for competition

Legal basis

Id
32014L0025
Scheme
CELEX

Tender Period

Ends
14 Jun 2024, 12:00

Classification

Id
79341000
Scheme
CPV
Description
Advertising services

Submission terms

Languages

en

Submission Method

electronicSubmission
written

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Has Renewal
Yes
Description
Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes. NTL is conducting this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and optional extension for a further period of two (2) years, to be taken in one (1) year periods, for a maximum potential period of four (4) years.

Value

Amount
16,480,000
Currency
GBP

Renewal

Description
Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and two optional extension periods of one (1) year , for a maximum potential period of four (4) years.

Second Stage

Maximum Candidates
6
Minimum Candidates
6

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed

Selection criteria

Description
Maximum of top 6 scoring tenderers from SQ stage invited to ITN stage.

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
UNITED KINGDOM

Delivery locations

Entry 1
Region
UK
Entry 2
Region
UK

Additional Classifications

Entry 1
Id
79341000
Scheme
CPV
Description
Advertising services

Published documents

Entry 1
Id
economic1
Document Type
economicSelectionCriteria
Entry 2
Id
technical1
Document Type
technicalSelectionCriteria

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-61215
Name
Northern Trains Limited

Roles

buyer
reviewBody

Address

Region
UKE21
Locality
York
Postal Code
YO1 6JT
Country Name
United Kingdom
Street Address
George Stephenson House, Toft Green

Details

Classifications

Entry 1
Id
RAILWAY_SERVICES
Scheme
TED_CE_ACTIVITY
Description
Railway services

Identifier

Legal Name
Northern Trains Limited

Contact

Telephone
+44 7929708826

Additional Contact Points

Entry 1
Telephone
+44 7929708826
Organisation 2
Id
GB-FTS-136601
Name
AMS Media Group Ltd

Roles

supplier

Address

Region
UK
Locality
London
Postal Code
WC1X 9DH
Country Name
United Kingdom
Street Address
50-158 Kings Cross Road

Details

Scale
sme

Identifier

Id
01206912
Legal Name
AMS Media Group Ltd

Award information

Award 1
Id
003034-2025-1-1
Title
Media Planning and Buying
Status
active

Suppliers

Supplier 1
Id
GB-FTS-136601
Name
AMS Media Group Ltd

Related lots

1

Contracts and changes

Entry 1
Id
003034-2025-1-1
Title
Media Planning and Buying
Status
active
Award ID
003034-2025-1-1
Date Signed
3 Jan 2025, 00:00

Recorded locations

  • Buyer location · York · UKE21 · YO1 6JT · United Kingdom
  • Delivery location · UK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-0459a1-2025-01-29T19:05:14Zcompiled ·