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PROCUREMENT OPPORTUNITY

Through the line Creative

Transport for London · award, contract

Tender information last checkedLast checked 5 Oct 2026, 03:59.

Opportunity overview

Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

VCCP GROUP LLP

Matched by number
Contract value
£50m
Awarded
Not supplied
Contract signed
12 Dec 2025
Award ID
006028-2026-CW85057 (TfL 96814)-1
Status
active
Identifier
GB-COH OC370529
Location
London, UKI, W1T 3NL, United Kingdom

Classification

  • CPV60000000 — Transport services (excl. Waste transport)

Lots

  • TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
WS1581481598
Status
complete
Main Procurement Category
services
Procurement Method
selective
Procurement Method Details
Competitive procedure with negotiation

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Scheme
CPV
Id
60000000
Description
Transport services (excl. Waste transport)

Lots and requirements

Entry 1
Id
1
Description
TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.
Has Options
Yes
Status
cancelled

Award criteria

Criteria

Criterion 1
Name
Technical & Pitch
Type
quality
Description
60
Criterion 2
Type
price
Description
40

Options

Description
Two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
60000000
Description
Transport services (excl. Waste transport)

Delivery locations

Entry 1
Region
UKI

Buyer, suppliers and contacts

Organisation 1
Name
Transport for London
Id
GB-FTS-17506

Identifier

Legal Name
Transport for London
No Identifier Rationale
notOnAnyRegister

Address

Street Address
5 Endeavour Square
Locality
London
Region
UKI41
Postal Code
E201JN
Country Name
United Kingdom

Contact

Name
Neil Mckenzie

Roles

buyer

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Id
BODY_PUBLIC
Description
Body governed by public law
Entry 2
Scheme
COFOG
Id
01
Description
General public services
Organisation 2
Name
VCCP GROUP LLP
Id
GB-COH-OC370529

Identifier

Legal Name
VCCP GROUP LLP
Id
OC370529
Scheme
GB-COH

Address

Street Address
66 Berners Street
Locality
London
Region
UKI
Postal Code
W1T 3NL
Country Name
United Kingdom

Roles

supplier

Details

Scale
large
Organisation 3
Name
Transport for London
Id
GB-FTS-6187

Identifier

Legal Name
Transport for London

Address

Locality
London
Country Name
United Kingdom

Roles

reviewBody

Award information

Award 1
Id
006028-2026-CW85057 (TfL 96814)-1
Title
Through-the-line Creative Contract
Status
active

Related lots

1

Suppliers

Supplier 1
Id
GB-COH-OC370529
Name
VCCP GROUP LLP

Contracts and changes

Entry 1
Id
006028-2026-CW85057 (TfL 96814)-1
Award ID
006028-2026-CW85057 (TfL 96814)-1
Title
Through-the-line Creative Contract
Status
active
Date Signed
12 Dec 2025, 00:00

Value

Amount
50,000,000
Currency
GBP

Recorded locations

  • Buyer location · London · UKI41 · E201JN · United Kingdom
  • Delivery location · UKI

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 006028-2026award, contract ·