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PROCUREMENT OPPORTUNITY

Media Buying Services

HM Revenue & Customs · Contract details notice on Find a Tender

Tender information last checkedLast checked 26 Sept 2026, 22:57.

Opportunity overview

HMRC delivers a range of communications and advertising activity in support of departmental objectives and wider Government priorities. To support the effective delivery of these campaigns, HMRC requires access to specialist media buying services, including market expertise, industry tools, systems and resources that are not available in-house. In line with cross-government arrangements, departments are required to utilise centrally appointed media buying services for the purchase of advertising media space. These arrangements help to ensure value for money, consistency, coordination of activity across Government and access to specialist capabilities. This requirement is not new and relates to the continuation of existing media buying services currently used by HMRC. The contract will ensure ongoing access to compliant media buying provision, supporting the delivery of future communications and advertising activity as required. The estimated contract value reflects anticipated expenditure over the life of the agreement and does not represent a guaranteed commitment of spend.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

WAVEMAKER LIMITED

Matched by number
Contract value
£120m
Awarded
Not supplied
Contract signed
30 Jun 2026
Including VAT
£144m
Award ID
1
Status
active
Identifier
GB-COH 04078547
Location
London, UKI44, SE1 9ET, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
SR2940716111
Status
complete
Procurement Method
selective
Procurement Method Details
Award under framework
Competitive
No

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
HM Revenue & Customs
Id
GB-PPON-PVMW-8599-JZNJ

Identifier

Scheme
GB-PPON
Id
PVMW-8599-JZNJ

Address

Street Address
100 Parliament Street
Locality
London
Postal Code
SW1A 2BQ
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
WAVEMAKER LIMITED
Id
GB-COH-04078547

Identifier

Scheme
GB-COH
Id
04078547

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PPJT-1182-CPHN

Address

Street Address
Sea Containers
Locality
London
Postal Code
SE1 9ET
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-04078547
Name
WAVEMAKER LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Status
active
Above Threshold
Yes
Date Signed
1 Jul 2026, 00:00

Period

Starts
2 Jul 2026, 00:00
Ends
1 Jul 2030, 23:59

Value

Including VAT
144,000,000
Amount
120,000,000
Currency
GBP

Documents

Entry 1
Id
A-19320
Document Type
contractSigned
Format
application/pdf
Entry 2
Id
067753-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
17 Jul 2026, 12:17
Format
text/html

Agreed Metrics

Entry 1
Id
1
Title
Invoicing Accuracy

Observations

Entry 1
Id
frequency

Period

Duration In Months
1
Entry 2
Id
2
Title
Media Buying Accuracy

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 3
Id
3
Title
Financial Transparency

Observations

Entry 1
Id
frequency

Period

Duration In Months
3

Related procurements

Entry 1
Id
framework
Scheme
ocid
Identifier
ocds-h6vhtk-0502d0

Relationship

framework

Related lots

1

Recorded locations

  • Buyer location · London · UKI32 · SW1A 2BQ · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 053918-2026Contract award notice on Find a Tender ·
  2. 067753-2026Contract details notice on Find a Tender ·