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PROCUREMENT OPPORTUNITY

Marketing Automation Platform for the National Gallery

National Gallery · Contract award notice on Find a Tender

Tender information last checkedLast checked 29 Sept 2026, 16:31.

Opportunity overview

We are appointing an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform is able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform will: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; The same platform offers a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure. We are appointing a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Dotdigital EMEA Limited

Matched by number
Published award value
£510k
Awarded
27 Sept 2026
Award ID
1
Status
pending
Identifier
GB-COH 03762341
Location
London, UKI44, SE1 9BG, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
262718MAP
Status
complete
Procurement Method
open
Procurement Method Details
Competitive flexible procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
National Gallery
Id
GB-PPON-PGYR-7259-GLQG

Identifier

Scheme
GB-PPON
Id
PGYR-7259-GLQG

Address

Street Address
Trafalgar Square
Locality
London
Postal Code
WC2N 5DN
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
Dotdigital EMEA Limited
Id
GB-COH-03762341

Identifier

Scheme
GB-COH
Id
03762341

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PLXG-7344-WNZM

Address

Street Address
No1 London Bridge
Locality
London
Postal Code
SE1 9BG
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
pending
Date
28 Sept 2026, 00:00
Main Procurement Category
goods
Above Threshold
Yes
Has Renewal
Yes
Has Options
Yes
Assessment Summaries Date Sent
29 Sept 2026, 00:00

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
48445000
Description
Customer Relation Management software package

Delivery locations

Entry 1
Region
UKI32
Country
GB
Country Name
United Kingdom

Value

Including VAT
612,000
Amount
510,000
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-03762341
Name
Dotdigital EMEA Limited

Standstill Period

Ends
8 Oct 2026, 23:59

Contract period

Starts
12 Oct 2026, 00:00
Ends
31 Mar 2030, 23:59
Max Extent Date
31 Mar 2032, 23:59

Renewal

Description
Good performance; strong growth in effectiveness of marketing function

Options

Description
The right to additional purchases while the contract is valid. Additional modules for improved functionality and automation Additional scope due to growth of business

Related lots

1

Documents

Entry 1
Id
091973-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
29 Sept 2026, 15:07
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
12 Oct 2026, 23:59
Status
scheduled

Recorded locations

  • Buyer location · London · UKI32 · WC2N 5DN · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 034875-2026Preliminary market engagement notice on Find a Tender ·
  2. 064189-2026Tender notice on Find a Tender ·
  3. 091973-2026Contract award notice on Find a Tender ·