Opportunity overview
Scottish Water is establishing a framework for Media Planning and Buying Services to support paid advertising and communications across Scotland. The appointed supplier will work in partnership with Scottish Water to identify, plan, buy, manage, and evaluate media activity across national and regional audiences. Services will span TV/On‑Demand, audio including radio, digital, social, out‑of‑home, and press.<br/><br/>The supplier will provide expert media planning advice, high‑performing media schedules, campaign setup and optimisation, and full monitoring, reporting, and insights. They will also offer value‑added services such as audience profiling, industry and competitor analysis, account management, and production of digital, social, and radio advertising assets. Close collaboration with Scottish Water’s Corporate Affairs team and other departments is required to support proactive and reactive communication needs.
Classification
- CPV79340000 — Advertising and marketing services
Lots
- Scottish Water provide vital water and waste water services, essential to daily life, to over 2.6 million households and more than 160,000 business premises across Scotland, and therefore need to be able to plan and carry out paid-for advertising/comms which have the scope to reach and engage with customers at both a pan-Scotland level and a regional/local level. In order to identify, plan and use the most effective platforms/channel mix to reach the target customer audience/base Scottish Water would like to source a framework for the supply of Media Planning & Buying Services that reflects a full range of media planning and buying capabilities underpinned by flexible, reliable, cost effective and customer focused service.<br/><br/>The scope of the contract is to work in partnership with Scottish Water, supplying the media planning and buying services, which will include:<br/>- providing high quality technical advice and proposals for the most effective platforms and advertising/media channel mix to be considered for the campaign paid-for advertising activity <br/>- proposing media schedules which will deliver effective/high performing campaigns at both national (Scotland-wide) and/or regional/local level that offer Scottish Water the maximum potential reach, engagement and value.<br/>- providing monitoring, evaluation, campaign analysis & insights and reporting pre, during and post any campaign/advertising activity.<br/><br/>The media buying services will be for both proactive and reactive activity and will include, but are not limited to, campaign/advertising activities across the following platforms/channels:<br/>- AV including TV and On Demand services<br/>- Audio including Radio<br/>- Digital<br/>- Social<br/>- Out Of Home <br/>- Press<br/><br/>It is expected that the selected supplier will work closely with the Corporate Affairs team as the primary contact but will also be able to maintain and manage relationships and work independently with other Scottish Water departments who are considering a paid-for advertising media schedule to deliver either proactive and/or reactive comms activity as appropriate. The supplier will be expected to provide a number of value added services to SW including but not limited to:-<br/><br/>• Industry-specific market analysis, updates and advice and provision of information including competitor monitoring, consumer, industry and channel analysis and insight<br/>• Reporting & insights (pre, during and post campaign/advertising analysis activity)<br/>• Dedicated Account Manager<br/>• Audience profiling<br/>• Planning, buying and management of all media proposed<br/>• Optimisation and management including set up of campaigns/advertising activity (inclusive of ASBOF levy and any media commission/copyright licence, but excluding adserving if required)<br/>• Management of SW account, including all meetings, travel and expenses in the servicing of the account.<br/>• Ability to create, set up and deliver digital and social adverts<br/>• Ability to source voiceover artists, produce and deliver finalised radio adverts (including appropriate RACC clearance) and supply final file to radio station. Additional information: To access the following opportunity, please register using the following link: https://atamis-scottishwater.my.salesforce-sites.com/ProSpend__CS_PublicLandingPage?SearchType=Projects£17.6m