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PROCUREMENT OPPORTUNITY

DFE - InterTradeIreland - Provision of Creative Design, Advertising, Print and Related Services

InterTradeIreland · Tender notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 06:19.

Opportunity overview

InterTradeIreland wishes to appoint a Supplier to provide a comprehensive suite of services including Brand Strategy, Creative Design, Advertising and Related Services to support the brand positioning and promotion of InterTradeIreland across the island of Ireland, north and south.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

KROW AGENCY LTD

Matched by number
Shared published award value
£2.9m
Awarded
10 Sept 2025
Suppliers
One of 2 awarded suppliers
Award ID
1
Status
active
Identifier
GB-COH 01057816
Location
Barnstaple, UKK43, EX32 0RN, United Kingdom

krow Group Ltd

Match pending…
Shared published award value
£2.9m
Awarded
10 Sept 2025
Suppliers
One of 2 awarded suppliers
Award ID
1
Status
active
Identifier
GB-PPON PJMT-9338-NCHT
Location
Barnstaple, UKK43, EX32 0RN, United Kingdom

Classification

  • CPV79121000 — Copyright consultancy services
  • CPV79340000 — Advertising and marketing services
  • CPV79341000 — Advertising services
  • CPV79341200 — Advertising management services
  • CPV79341400 — Advertising campaign services
  • CPV79800000 — Printing and related services
  • CPV79810000 — Printing services
  • CPV79811000 — Digital printing services
  • CPV79820000 — Services related to printing
  • CPV79821000 — Print finishing services
  • CPV79821100 — Proofreading services
  • CPV79822400 — Lithographic services
  • CPV79822500 — Graphic design services
  • CPV79823000 — Printing and delivery services
  • CPV79824000 — Printing and distribution services
  • CPV92100000 — Motion picture and video services
  • CPV92112000 — Services in connection with motion-picture and video-tape production

Lots

  • Lot 1£2.9m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ID 5844721
Status
complete
Has Recurrence
Yes
Above Threshold
Yes
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Legal basis

Id
2023/54
Scheme
UKPGA

Recurrence

Dates

Entry 1
Starts
21 Jul 2029, 23:59

Expected award period

Ends
19 Sept 2025, 23:59

Tender Period

Ends
20 Aug 2025, 15:00

Contract terms

Financial Terms
Payments will be made within 30 days for valid, undisputed invoices. Following the Commencement Date the Supplier shall submit invoices as per the instructions specified below: (a) Invoices must be provided in pdf format with the relevant purchase order number quoted. (b) Invoices and Credit Notes must be sent directly to InterTradeIreland at finance@intertradeireland.com

Enquiry period

Ends
11 Aug 2025, 15:00

Submission terms

Electronic Submission Policy
allowed

Languages

en

Lots and requirements

Entry 1
Id
1
Status
complete
Has Renewal
Yes

Value

Amount
2,880,000
Currency
GBP
Including VAT
3,456,000

Renewal

Description
There are options to extend for two further periods of up to 1 year each.

Award criteria

Criteria

Criterion 1
Name
AC1 Strategic Solution
Type
quality
Description
Tenderers must provide a strategic solution to how they would deliver a corporate brand awareness strategy for InterTradeIreland, of which the objectives, target audiences and timeframes are set out in Annex A. The tenderer’s response must include:  A strategic solution to requirements including the strategic thinking and rationale that underpins it;  How their recommended strategy will deliver on the objectives and challenges identified, including increasing InterTradeIreland brand awareness and differentiation;  Identification of the key issues and challenges and how these would be handled;  How they will gain a better understanding of the target audience;  The Key Performance Indicators they would use to demonstrate their effectiveness and efficiency in delivering brand growth and recall; and  A detailed project timeline and required resources. Responses to this criterion must not exceed 10 single sided A4 pages. Should a Supplier exceed the page limit permitted, any information provided beyond the page limit permitted will not be considered. Arial font size 12 and 1.5 line spacing and standard margins must be used.

Numbers

Entry 1
Number
12.6
Weight
percentageExact
Criterion 2
Name
AC2 Media Strategy, Rationale and Media Plan
Type
quality
Description
Tenderers must outline a Media Strategy for the scenario set out in Annex A including:  Their media buying strategy, including how emerging media are used to enhance the effectiveness of the strategy, and how the strategy is future proofed;  How their strategic thinking has supported development of the strategy and media plan in order to reach the target audiences identified and deliver the objectives;  A rationale for the media proposed and timings including how each media can influence the target audience’s behaviour and meet the objectives; and  A detailed media plan for a 12-week or three month timeframe, starting in January 2026 (Q1 2026), including digital and traditional channels, and based on the total campaign budget of £200K exc VAT, which is inclusive of all costs including all media spend, media buying, creative design, account management, campaign management, measurement and evaluation and any associated costs. Media budget should be weighted as appropriate for the proposed media plan. The media strategy and media plan will be assessed by the media chosen and not the media cost. All evidence/rationale presented in proposals must be clearly backed up by relevant research and these research sources must be clearly cited. When using media channel analysis tools, Suppliers must include an explanation of how conclusions were reached, including what parameters were used. The media plan should demonstrate gross costs for all proposed media with adjustments for rebates and levies to then give a final cost to the Buyer i.e. no further rebates are outstanding to be applied to the campaign. Responses to this criterion must not exceed 6 single sided A4 page plus 1 x A3 Media Plan. Should a Supplier exceed the page limit permitted, any information provided beyond the page limit permitted will not be considered. Arial font size 12 and 1.5 line spacing and standard margins must be used.

Numbers

Entry 1
Number
11.2
Weight
percentageExact
Criterion 3
Name
AC3 Creative Proposal
Type
quality
Description
Suppliers are required to present one creative proposal for the scenario outlined in Annex A. They must:  Provide a creative concept, idea and execution. The response must explain how the proposed creative will meet the campaign objectives, how it reflects the proposed media plan and media mix and how it will work across a range of advertising formats and support material,  Demonstrate their creative approach and how it will strengthen and enrich InterTradeIreland’s brand;  Demonstrate and provide justification for positioning strategy, including campaign value proposition, messages, strapline;  Demonstrate how they have undertaken concept testing and benchmarking; and  Demonstrate how adaptable the creative is and how it can be refreshed over time. Responses to this criterion must not exceed 6 single sided A4 pages and two A3 storyboards in PDF format. Should a Supplier exceed the page limit permitted, any information provided beyond the page limit permitted will not be considered. Arial font size 12 and 1.5 line spacing and standard margins must be used, excluding the actual artwork being proposed.

Numbers

Entry 1
Number
11.2
Weight
percentageExact
Criterion 4
Name
AC4 Proposals for Measurement, Monitoring and Evaluation
Type
quality
Description
Tenderers are required to provide one outline methodology for how they will monitor, measure and evaluate success and return on ad spend (ROAS), based on the requirements set out in Annex A, including:  How they will monitor and optimise the campaign to improve performance, throughout its duration;  How they will report on campaign progress throughout its duration;  How they will measure outputs and evaluate the campaign; and  How they will document, share and implement lessons learned for future campaigns. All evidence/rationale presented must be clearly backed up by relevant justification as to why the proposed methodology should be used, including an explanation of how conclusions were reached and the proposed metrics. Responses to this criterion must not exceed 3 single sided A4 pages. Should a Supplier exceed the page limit permitted, any information provided beyond the page limit permitted will not be considered. Arial font size 12 and 1.5 line spacing and standard margins must be used.

Numbers

Entry 1
Number
6.3
Weight
percentageExact
Criterion 5
Name
AC5 Key Personnel Experience
Type
quality
Description
Tenderers must demonstrate, by way of example(s) achieved in the last 3 years*, experience of the proposed team of Key Personnel who will be assigned to deliver the contract, which must include the following roles:  Account Manager  Creative Director  Media Director  Digital Director  Digital & Social Media Lead  Senior Designer  Copywriter The individuals must provide an example(s) to demonstrate that they collectively have experience of working in the areas listed below: 1. Account Management 2. Brand management and creative strategy; 3. Digital and social media strategy; 4. Planning, executing, optimising, and reporting on multi-channel campaigns. 5. Media Planning and Buying; 6. Creative design and visual asset development across traditional and digital platforms, including static, digital, motion and interactive content; 7. Video production and; 8. Copywriting. Members of the proposed team can use different example(s) provided their collective experience meets all the requirements set out above. The example(s) must include: • Job title/ grade of team member; • The project title and details; and • The individual’s roles and responsibilities within that project including methodology used. Examples should focus on individual input as opposed to project delivery. For the avoidance of doubt, it is the experience of the team proposed that will be assessed under this award criterion. For example, one team member could meet 1 but not 2, 3, 4, 5, 6, 7 or 8 but another member of the team could meet 2 and not 1, 3, 4 5, 6, 7 or 8 etc. Provided all requirements are met by the combined team, you have addressed this criterion. Suppliers must ensure that the identity of proposed personnel are not provided as part of this criterion’s response. The grades or project roles will suffice. Names should only be included within the Pricing Schedule; where the grade or project role must correspond to the individuals proposed in response to this criterion. Responses to this criterion are limited to 3 x A4 pages per proposed team this is member. Should a Supplier exceed the page limit permitted, any information provided beyond the page limit permitted will not be considered. Arial font size 12, 1.5 line spacing must be used. *Tenderers should note that ‘within the last 3 years’ refers to within 3 years from the time-limit for receipt of tenders or requests to participate.

Numbers

Entry 1
Number
12.6
Weight
percentageExact
Criterion 6
Name
AC6 Contract Management and Business Continuity
Type
quality
Description
Suppliers must set out: 1. their proposed approach to demonstrate how they will engage with and manage the relationship with InterTradeIreland; 2. reporting arrangements and how these systems will be used to continuously monitor, benchmark, maintain quality control and improve service delivery during the full contract term; 3. the escalation procedures that will be employed to deal with any queries or problems that may occur including nominated senior point of contact; 4. their proposed approach to ensure the continued delivery of a quality service particularly in the event of unplanned events including disruptions to subcontracting arrangements (if using sub-Contractor(s)); fluctuations in the volume of work at key times of the year; changes in staff resourcing and the absence or unavailability of key personnel; 5. their proposed cost control for each campaign; and 6. Their proposed approach to providing design asset management throughout the contract. Responses to this criterion must not exceed 3 single sided A4 pages. Should a Supplier exceed the page limit permitted, any information provided beyond the page limit permitted will not be considered. Arial font size 12 and 1.5 line spacing and standard margins must be used.

Numbers

Entry 1
Number
5.6
Weight
percentageExact
Criterion 7
Name
AC7 Social Value
Type
quality
Description
As detailed in Appendix B of ‘Schedule 2 Specification’, the Supplier must provide social value to a minimum value of 40 social value points for every £1 million (and pro-rata) of the invoiced value. For the purposes of evaluation, Suppliers must submit their responses based on a minimum indicative value of 110 social value points. Suppliers are required to complete and submit with their tender response a Social Value Delivery Plan (excel spreadsheet) identifying which social value initiatives they will deliver to fulfil the minimum indicative social value points stated above. Suppliers must only complete the cells highlighted in yellow within the plan. Any additional information included within the plan will not be evaluated as part of the tender response. Suppliers must also provide a written response that details how they will deliver the social value initiatives and must address the following: • The timescales for delivery of the social value requirements; • The resources, both internal and external, they will use to plan and deliver the social value requirements (including details of suppliers in your supply chain on the contract); • The activities they will undertake to deliver the social value initiatives selected within their completed Social Value Delivery Plan; • How they will engage with key stakeholders (including the Authority, social value beneficiaries, organisations within the voluntary, community and social enterprise sector etc.); • Confirmation that the activities included in the response are forward looking activities which are directly related to this contract; and • How they will monitor and report on the delivery of the social value requirements and address any performance issues. Responses to this criterion must not exceed 4 single sided A4 pages plus the Social Value Delivery Plan spreadsheet. Should a Supplier exceed the page limit permitted, any information provided beyond the page limit permitted will not be considered. Arial font size 12 and 1.5 line spacing and standard margins must be used, excluding the actual artwork being proposed.

Numbers

Entry 1
Number
10.5
Weight
percentageExact
Criterion 8
Name
AC8 Total Agency Cost for Scenario
Type
price
Description
Total Agency Cost for Scenario

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 9
Name
AC9 Average Hourly Rate
Type
price
Description
Average Hourly Rate

Numbers

Entry 1
Number
10
Weight
percentageExact

Contract period

Ends
2 Nov 2027, 23:59
Starts
3 Nov 2025, 00:00
Max Extent Date
2 Nov 2029, 23:59

Selection criteria

Criteria

Criterion 1
Type
technical
Description
TA1 Fair Work Practices- Suppliers must demonstrate, by way of a written response, the approach to fair work practices for personnel who will be engaged in the delivery of this contract. This includes for example any agency or sub-contractor workers and a collated response must be provided in regard to these personnel. The response must be relevant and tailored to these services.

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKN
Country
GB
Country Name
United Kingdom
Entry 2
Region
IE0
Country
IE
Country Name
Ireland

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 3
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 4
Id
79341200
Scheme
CPV
Description
Advertising management services
Entry 5
Id
79800000
Scheme
CPV
Description
Printing and related services
Entry 6
Id
79810000
Scheme
CPV
Description
Printing services
Entry 7
Id
79820000
Scheme
CPV
Description
Services related to printing
Entry 8
Id
79811000
Scheme
CPV
Description
Digital printing services
Entry 9
Id
79821000
Scheme
CPV
Description
Print finishing services
Entry 10
Id
79821100
Scheme
CPV
Description
Proofreading services
Entry 11
Id
79822400
Scheme
CPV
Description
Lithographic services
Entry 12
Id
79822500
Scheme
CPV
Description
Graphic design services
Entry 13
Id
79823000
Scheme
CPV
Description
Printing and delivery services
Entry 14
Id
79824000
Scheme
CPV
Description
Printing and distribution services
Entry 15
Id
92100000
Scheme
CPV
Description
Motion picture and video services
Entry 16
Id
92112000
Scheme
CPV
Description
Services in connection with motion-picture and video-tape production
Entry 17
Id
79121000
Scheme
CPV
Description
Copyright consultancy services

Published documents

Entry 1
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest
Entry 2
Id
041497-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
21 Jul 2025, 09:47

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PZBY-5224-MBBM
Name
InterTradeIreland

Roles

buyer

Address

Region
UKN08
Country
GB
Locality
Newry
Postal Code
BT34 2DE
Country Name
United Kingdom
Street Address
Kilmorey Street

Details

Classifications

Entry 1
Id
publicAuthorityCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - central government
Entry 2
Id
GB-NIR
Scheme
UK_CA_DEVOLVED_REGULATIONS
Description
Northern Irish devolved regulations apply

Identifier

Id
PZBY-5224-MBBM
Scheme
GB-PPON

Contact

Organisation 2
Id
GB-PPON-PVWG-8426-YWXV
Name
CPD - Supplies and Services Division
Role Details
Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland.

Roles

procuringEntity
processContactPoint

Address

Region
UKN06
Country
GB
Locality
Belfast
Postal Code
BT3 9ED
Country Name
United Kingdom
Street Address
Clare House, 303 Airport Road West

Details

Identifier

Id
PVWG-8426-YWXV
Scheme
GB-PPON

Contact

Organisation 3
Id
GB-COH-01057816
Name
KROW AGENCY LTD

Roles

supplier

Address

Region
UKK43
Country
GB
Locality
Barnstaple
Postal Code
EX32 0RN
Country Name
United Kingdom
Street Address
The Old Sawmills

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
01057816
Scheme
GB-COH

Contact

Additional Identifiers

Entry 1
Id
PJMT-9338-NCHT
Scheme
GB-PPON
Organisation 4
Id
GB-PPON-PJMT-9338-NCHT
Name
krow Group Ltd

Roles

supplier

Address

Region
UKK43
Country
GB
Locality
Barnstaple
Postal Code
EX32 0RN
Country Name
United Kingdom
Street Address
The Old Sawmills

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
PJMT-9338-NCHT
Scheme
GB-PPON

Contact

Award information

Award 1
Id
1
Date
11 Sept 2025, 00:00
Title
DFE - InterTradeIreland - Provision of Creative Design, Advertising, Print and Related Services
Status
active
Has Renewal
Yes
Above Threshold
Yes
Main Procurement Category
services
Assessment Summaries Date Sent
11 Sept 2025, 00:00

Items

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKN
Country
GB
Country Name
United Kingdom
Entry 2
Region
IE
Country
IE
Country Name
Ireland
Entry 3
Region
UKN
Country
GB
Country Name
United Kingdom
Entry 4
Region
IE0
Country
IE
Country Name
Ireland

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 3
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 4
Id
79341200
Scheme
CPV
Description
Advertising management services
Entry 5
Id
79800000
Scheme
CPV
Description
Printing and related services
Entry 6
Id
79810000
Scheme
CPV
Description
Printing services
Entry 7
Id
79820000
Scheme
CPV
Description
Services related to printing
Entry 8
Id
79811000
Scheme
CPV
Description
Digital printing services
Entry 9
Id
79821000
Scheme
CPV
Description
Print finishing services
Entry 10
Id
79821100
Scheme
CPV
Description
Proofreading services
Entry 11
Id
79822400
Scheme
CPV
Description
Lithographic services
Entry 12
Id
79822500
Scheme
CPV
Description
Graphic design services
Entry 13
Id
79823000
Scheme
CPV
Description
Printing and delivery services
Entry 14
Id
79824000
Scheme
CPV
Description
Printing and distribution services
Entry 15
Id
92100000
Scheme
CPV
Description
Motion picture and video services
Entry 16
Id
92112000
Scheme
CPV
Description
Services in connection with motion-picture and video-tape production
Entry 17
Id
79121000
Scheme
CPV
Description
Copyright consultancy services

Value

Amount
2,880,000
Currency
GBP
Including VAT
3,456,000

Renewal

Description
There are options to extend for two further periods of up to, and including, 1 year each.

Documents

Entry 1
Id
055632-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
11 Sept 2025, 08:48

Suppliers

Supplier 1
Id
GB-COH-01057816
Name
KROW AGENCY LTD
Supplier 2
Id
GB-PPON-PJMT-9338-NCHT
Name
krow Group Ltd

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
24 Sept 2025, 23:59

Related lots

1

Contract period

Ends
2 Nov 2027, 23:59
Starts
3 Nov 2025, 00:00
Max Extent Date
2 Nov 2029, 23:59

Standstill Period

Ends
22 Sept 2025, 23:59

Contracts and changes

Entry 1
Id
1
Title
DFE - InterTradeIreland - Provision of Creative Design, Advertising, Print and Related Services
Status
active
Award ID
1
Date Signed
24 Sept 2025, 00:00
Has Renewal
Yes
Above Threshold
Yes
No Agreed Metrics Rationale
The contract value is not more than £5 million including VAT.

Value

Amount
2,880,000
Currency
GBP
Including VAT
3,456,000

Period

Ends
2 Nov 2027, 23:59
Starts
3 Nov 2025, 00:00
Max Extent Date
2 Nov 2029, 23:59

Renewal

Description
There are options to extend for two further periods of up to 1 year each.

Documents

Entry 1
Id
060287-2025
Format
text/html
Notice Type
UK7
Description
Contract details notice on Find a Tender
Document Type
contractNotice
Published
26 Sept 2025, 16:21

Recorded locations

  • Buyer location · Newry · UKN08 · BT34 2DE · United Kingdom
  • Delivery location · IE0 · Ireland
  • Delivery location · UKN · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-056299-2025-09-26T16:21:28+01:00Tender notice on Find a Tender ·