Home / Opportunities / Opportunity
PROCUREMENT OPPORTUNITY

Water Efficiency Campaign (WEC)

AFFINITY WATER LIMITED · Contract details notice on Find a Tender

Tender information last checkedLast checked 3 Oct 2026, 18:18.

Opportunity overview

We are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales. Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply. The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours. This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

23RED LIMITED

Matched by number
Contract value
£75m
Awarded
Not supplied
Contract signed
15 Feb 2026
Including VAT
£90m
Award ID
1
Status
active
Identifier
GB-COH 03974936
Location
London, UKI31, EC4V 4HN, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
PROC.0100
Status
complete
Procurement Method
selective
Procurement Method Details
Competitive flexible procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
AFFINITY WATER LIMITED
Id
GB-COH-02546950

Identifier

Scheme
GB-COH
Id
02546950

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PMRZ-1695-VBDV

Address

Street Address
Tamblin Way
Locality
Hatfield
Postal Code
AL10 9EZ
Country
GB
Country Name
United Kingdom
Region
UKH23

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 2
Name
ANGLIAN WATER SERVICES LIMITED
Id
GB-COH-02366656

Identifier

Scheme
GB-COH
Id
02366656

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PMZW-7779-DCNZ

Address

Street Address
Lancaster House Lancaster Way
Locality
Huntingdon
Postal Code
PE29 6XU
Country
GB
Country Name
United Kingdom
Region
UKH12

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 3
Name
DWR CYMRU CYFYNGEDIG
Id
GB-COH-02366777

Identifier

Scheme
GB-COH
Id
02366777

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PLQZ-5134-YYJN

Address

Street Address
Dwr Cymru Welsh Water Linea, Fortran Road
Locality
Cardiff
Postal Code
CF3 0LT
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Entry 2
Scheme
UK_CA_DEVOLVED_REGULATIONS
Id
GB-WLS
Description
Welsh devolved regulations apply
Organisation 4
Name
HAFREN DYFRDWY CYFYNGEDIG
Id
GB-COH-03527628

Identifier

Scheme
GB-COH
Id
03527628

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PWGQ-2543-XWCR

Address

Street Address
Packsaddle Wrexham Road
Locality
Wrexham
Postal Code
LL14 4EH
Country
GB
Country Name
United Kingdom
Region
UKL23

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Entry 2
Scheme
UK_CA_DEVOLVED_REGULATIONS
Id
GB-WLS
Description
Welsh devolved regulations apply
Organisation 5
Name
NORTHUMBRIAN WATER LIMITED
Id
GB-COH-02366703

Identifier

Scheme
GB-COH
Id
02366703

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PRLG-5541-VHHG

Address

Street Address
Northumbria House
Locality
Pity Me
Postal Code
DH1 5FJ
Country
GB
Country Name
United Kingdom
Region
UKC14

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 6
Name
PORTSMOUTH WATER LIMITED
Id
GB-COH-02536455

Identifier

Scheme
GB-COH
Id
02536455

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PTQG-7125-BLXM

Address

Street Address
Brockhampton Springs
Locality
Havant
Postal Code
PO9 1LG
Country
GB
Country Name
United Kingdom
Region
UKJ35

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 7
Name
SEVERN TRENT WATER LIMITED
Id
GB-COH-02366686

Identifier

Scheme
GB-COH
Id
02366686

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PQQN-5222-QDXR

Address

Street Address
Severn Trent Centre
Locality
Coventry
Postal Code
CV1 2LZ
Country
GB
Country Name
United Kingdom
Region
UKG33

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 8
Name
SOUTHERN WATER SERVICES LIMITED
Id
GB-COH-02366670

Identifier

Scheme
GB-COH
Id
02366670

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PBJQ-2231-ZRPG

Address

Street Address
Southern House, Yeoman Road
Locality
Worthing
Postal Code
BN13 3NX
Country
GB
Country Name
United Kingdom
Region
UKJ27

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 9
Name
SOUTH EAST WATER LIMITED
Id
GB-COH-02679874

Identifier

Scheme
GB-COH
Id
02679874

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PJPW-3982-PJZX

Address

Street Address
South East Water Limited
Locality
Snodland
Postal Code
ME6 5AH
Country
GB
Country Name
United Kingdom
Region
UKJ46

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 10
Name
SOUTH STAFFORDSHIRE WATER PLC
Id
GB-COH-02662742

Identifier

Scheme
GB-COH
Id
02662742

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PHTV-9327-JLNH

Address

Street Address
Green Lane
Locality
West Midlands
Postal Code
WS2 7PD
Country
GB
Country Name
United Kingdom
Region
UKG38

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 11
Name
SOUTH WEST WATER LIMITED
Id
GB-COH-02366665

Identifier

Scheme
GB-COH
Id
02366665

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PQQD-9198-RDHP

Address

Street Address
Peninsula House, Rydon Lane
Locality
Exeter
Postal Code
EX2 7HR
Country
GB
Country Name
United Kingdom
Region
UKK43

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 12
Name
SUTTON AND EAST SURREY WATER PLC
Id
GB-COH-02447875

Identifier

Scheme
GB-COH
Id
02447875

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PZLM-4811-WTQD

Address

Street Address
66-74 London Road
Locality
Surrey
Postal Code
RH1 1LJ
Country
GB
Country Name
United Kingdom
Region
UKJ26

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 13
Name
THAMES WATER UTILITIES LIMITED
Id
GB-COH-02366661

Identifier

Scheme
GB-COH
Id
02366661

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PNQQ-4647-DTCV

Address

Street Address
Clearwater Court
Locality
Reading
Postal Code
RG1 8DB
Country
GB
Country Name
United Kingdom
Region
UKJ11

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 14
Name
UNITED UTILITIES WATER LIMITED
Id
GB-COH-02366678

Identifier

Scheme
GB-COH
Id
02366678

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PVVB-5589-BWHX

Address

Street Address
Haweswater House, Lingley Green Avenue
Locality
Great Sankey
Postal Code
WA5 3LP
Country
GB
Country Name
United Kingdom
Region
UKD61

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 15
Name
Wessex Water Services Ltd
Id
GB-COH-2366648

Identifier

Scheme
GB-COH
Id
2366648

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PPVH-1185-WPZP

Address

Street Address
Wessex Water Services Ltd
Locality
Bath
Postal Code
BA2 7WW
Country
GB
Country Name
United Kingdom
Region
UKK12

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 16
Name
YORKSHIRE WATER SERVICES LIMITED
Id
GB-COH-02366682

Identifier

Scheme
GB-COH
Id
02366682

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PXGT-3622-WXBQ

Address

Street Address
Western House
Locality
Bradford
Postal Code
BD6 2SZ
Country
GB
Country Name
United Kingdom
Region
UKE41

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 17
Name
The Water Services Regulation Authority
Id
GB-PPON-PPCX-7855-VXBT
Role Details
Facilitating the procurement process

Identifier

Scheme
GB-PPON
Id
PPCX-7855-VXBT

Address

Street Address
Ofwat, Centre City Tower, 7 Hill Street
Locality
Birmingham
Postal Code
B5 4UA
Country
GB
Country Name
United Kingdom
Region
UKG31

Contact

Name
John Scammell

Roles

procuringEntity
processContactPoint
Organisation 18
Name
23RED LIMITED
Id
GB-COH-03974936

Identifier

Scheme
GB-COH
Id
03974936

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PDVJ-6687-HPWZ

Address

Street Address
95 Queen Victoria Street
Locality
London
Postal Code
EC4V 4HN
Country
GB
Country Name
United Kingdom
Region
UKI31

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79341000
Description
Advertising services

Delivery locations

Entry 1
Region
UKC
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKD
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKE
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKF
Country
GB
Country Name
United Kingdom
Entry 5
Region
UKG
Country
GB
Country Name
United Kingdom
Entry 6
Region
UKH
Country
GB
Country Name
United Kingdom
Entry 7
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 8
Region
UKJ
Country
GB
Country Name
United Kingdom
Entry 9
Region
UKK
Country
GB
Country Name
United Kingdom
Entry 10
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-03974936
Name
23RED LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Status
active
Above Threshold
Yes
Date Signed
15 Feb 2026, 00:00

Period

Starts
15 Feb 2026, 00:00
Ends
31 Mar 2030, 23:59

Value

Including VAT
90,000,000
Amount
75,000,000
Currency
GBP

Agreed Metrics

Entry 1
Id
1
Title
Establishment and operation of a credible campaign contribution framework.
Entry 2
Id
2
Title
Set up and comply with a governance protocol that can withstand scrutiny.
Entry 3
Id
3
Title
Build and nurture positive relationships with Client stakeholders to effectively deliver a cross-sector campaign.
Entry 4
Id
4
Title
Working as a strategic delivery partner alongside the Ofwat Marketing team.

Documents

Entry 1
Id
024303-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
17 Mar 2026, 19:05
Format
text/html

Recorded locations

  • Buyer location · Hatfield · UKH23 · AL10 9EZ · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 024303-2026Contract details notice on Find a Tender ·